TIKTOK SHOP, the e-commerce arm of the popular short-video platform TikTok, has released its first-ever Safety Report. The report details the company’s ongoing efforts to create a secure and trustworthy shopping environment for its expanding global community.
Since launching in 2021, TikTok Shop has seen rapid expansion. Originating in Southeast Asia, it has since spread across the globe, establishing a growing network of over 15 million sellers. TikTok Shop’s shopping experience aims to foster discovery, connection, and direct interaction between sellers, creators, and buyers.
The TikTok Shop Safety Report highlights the company’s commitment to protecting its community.
Key to this effort is a comprehensive policy framework designed to maintain a safe and secure platform. Sellers, creators, and their products must abide by TikTok Shop policies which are supplemental to the platform’s existing Community Guidelines and Terms of Service.
TikTok Shop acknowledges its responsibility to provide a trustworthy shopping experience for customers. It emphasizes a multi-pronged approach centered on:
Technology-Driven Protection: Advanced detection models powered by machine learning help flag and remove infringing content, prohibited products, and potential instances of fraud.
Proactive Community Safety: Measures include seller identity verification, documentation requirements, probationary periods, and continuous policy updates to protect buyers and sellers.
Brand and Intellectual Property Protection: Dedicated tools like the Intellectual Property Protection Center (IPPC) and robust reporting mechanisms empower rights holders to report and remove infringing content.
The report provides concrete figures from the second half of 2023, demonstrating significant enforcement actions affecting over 6 million sellers onboarded with pre-listing product assessments. The platform has prevented 37 million products from listing due to policy breaches and the removal of an additional 133,000 individual products post-listing, as well as the deactivation of over 1 million seller accounts due to violations and the removal of e-commerce features for over 500,000 creators due to non-compliance.
TikTok Shop actively collaborates with government bodies and industry organizations worldwide. Partnerships with intellectual property offices across Southeast Asia, along with participation in global events and conferences, demonstrate a shared goal of fostering a compliant and secure online marketplace.
The inaugural TikTok Shop Safety Report highlights the company’s dedication to building a trusted e-commerce experience within its creative and engaged community. TikTok Shop pledges continued transparency, responsiveness to community feedback, and evolution of its safety measures alongside the platform’s growth.
