IMAGING leader Epson collaborated with the ASEAN Fashion Designers Showcase (AFDS) to host the ASEAN International Fashion Week (AIFW) at the ArtScience Museum in Singapore. The event aimed to celebrate the diverse styles of the ASEAN region while promoting sustainable fashion practices.
A key highlight was the Epson Runway Show, where 11 AFDS designers presented their creations made using Epson’s digital textile printing technology. This showcase demonstrated the potential for sustainable fashion through innovative printing methods. Siew Jin Kiat, Epson’s Regional Managing Director for Southeast Asia, highlighted Epson’s partnership with Japanese fashion designer Yuima Nakazato, showcasing advancements in sustainable printed fabrics.
A panel discussion featuring industry experts delved into the impact and importance of sustainability in fashion and technology. Epson’s Desmond Gay emphasized the company’s commitment to eco-conscious practices, including reducing water consumption and using Oeko-Tex Eco Passport certified inks. He also shared Epson’s goals of becoming carbon negative and underground resource-free, highlighting the use of renewable energy sources and plans for a biomass power plant.
In addition to the runway show and panel discussion, a pop-up store allowed attendees to experience the showcased fashion pieces firsthand. The store also featured an exhibition of Epson’s textile printers, providing insight into the technology behind sustainable fashion production.
“At Epson, we believe that innovation and technology play a crucial role in driving positive change in the fashion industry. Our products are designed to address the varied needs of both commercial and industrial sectors, with a strong emphasis on supporting people and protecting the environment. Additionally, our extensive collaboration with AFDS is a testament to our commitment in raising awareness and driving adoption of eco-conscious printing practices in the fashion community. We look forward to fostering a more sustainable future for generations to come”, said Masako Kusama, President and Director of Epson Philippines.
“We are thrilled to partner with Epson again to bring sustainable fashion to the center stage. The partnership allows us to spotlight a fashion collection that truly represents the essence of the region while raising awareness on sustainable circular fashion practices. We look forward to a long-term partnership with a shared vision for the future of fashion and technology,” Hayden Ng, Premier Founder/Singapore Fashion Ambassador, ASEAN Fashion Designers Showcase concluded.
