THE recent Sun Life Cycle PH event at the Vermosa Sports Hub in Imus City, Cavite has successfully cultivated an enthusiasm for a healthier, more active lifestyle among Filipino families, as proven by an unprecedented turnout of 1,385 participants.
This figure marks a significant 38.5 percent increase from the previous year, showcasing the event’s growing appeal despite challenging 38-degree weather conditions.
The Cycle PH, organized by the Ironman Group, marked a comprehensive celebration of cycling’s inclusive spirit. It featured a variety of cycling categories, accommodating every age and skill level — from 30km and 45km individual rides to a 60km corporate challenge and a family-friendly ride allowing children aged 6-15 to bike alongside an adult.
Princess Galura, Regional Director of the Ironman Group, highlighted the event’s safe and joyful atmosphere, attributing its success to the solid partnership with Vermosa Sports Hub and Sun Life, a collaboration that has spanned over a decade.
She also emphasized that the essence of the event lies in its encouragement of a healthier lifestyle for all, not just seasoned athletes.
Celebrity Piolo Pascual, a long-time advocate of Sun Life’s mission since their partnership began in 2009 through his foundation, graced the event, and his presence did not only add star power but also reinforced the event’s message of community growth, healthier living, and the inspiration it aims to instill in people to embrace active lifestyles.
