IN its drive to provide superior quality homes to ordinary Filipinos, BRIA Homes, one of the country’s top developers of best-value housing, quickly embraced digital technology to deliver more efficient services to its current and future homeowners.
The real estate company made sure to cover all aspects of the transition: reliable internet connections were set up in all its residential enclaves, property management went on the grid, and digital sales strategies were implemented.
The company now offers virtual internships to students who are aspiring for a career in real estate.
With online marketing and virtual tours replacing onsite ocular trips, the realm of property sales has become more attractive to young people who have the necessary skills to succeed in it.
Job seekers’ websites point out that real estate interns are tasked to assist with financing, advertising, conduct research on potential investments, do data entry work, and negotiate loan agreements.
As interns typically work under an experienced mentor, they can eventually develop into professional real estate agents. With the right training and exposure, interns will learn to recognize good opportunities opening up in the field and explore brighter prospects moving forward.
Red Rosales, president of BRIA Homes, shared that having people skills is an absolute advantage.
“They must communicate well with customers and be proactive in the sales process. They must know the area and be familiar with the lay of the land, so to speak. They must also consider their clients’ time frame,” Rosales said.
Rosales likewise believes that real estate professionals must be client-motivated and possess excellent listening skills. Thus, he advised newbies and interns: “When clients are speaking, they deserve your full attention. Listen carefully when they express doubts or apprehensions about any step in the transaction process. Ask follow-up questions. This is the best way to build trust between you and a customer.”
The company is now opening its doors to students who are looking for a good start in the real estate industry. Rosales supports this, saying, “Virtual internships in top-tier property developers are the best way to jump-start a potential career in the housing industry. And experiential learning has always been most effective in achieving this goal.”
BRIA Homes cites other benefits to virtual internships. “For one, more than honing their skills in digital communications, internships can help students establish networks early on,” Rosales said. “After all, connections are something that only a true work environment can provide.”
Finally, Rosales added interns are given a chance to prepare themselves for the future of work. “Many businesses now see value in remote work – not just for convenience but for safety as well. Interns will get to experience working from home, becoming well-versed in telecommuting and the use of digital platforms.”
