Kultura celebrated the opening of its 50th store on March 27 at Greenhills Mall.
Dubbed as Kultura Edited, unveiled was an all-new signature look with a unique store space that is a refined showcase of Filipino craftsmanship and thoughtful design.
Host KC Montero, stylish in his embroidered Kultura shirt, led the festivities at the milestone branch, conveniently situated in the shopping hub of Greenhills.
The music of DJ Brandon set the mood as guests toured the store. From wood paneling that evokes old world charm to the stunning wall art beautifully narrating Filipino heritage, the interiors create an inviting atmosphere that allows the diverse selection of locally-made merchandise to shine.
Kultura has always been committed to showcase the rich culture and craftsmanship of our country. This new store at Greenhills Mall is no exception, offering a carefully curated collection of Filipino treasures, from heritage fashion pieces to authentic pearl jewelry and handcrafted accessories. The store’s sophisticated design brings a unique and immersive Filipino shopping experience to the heart of Greenhills, catering to both balikbayans and local shoppers alike.



At the opening ceremony, Kultura brand ambassador Marian Rivera, Sen. Grace Poe, San Juan Mayor Francis Zamora, and Kultura president Ivy Yap, cut the ribbon. Present were vice president of Ortigas Malls architect Renee Bacani, media partners, showbiz personalities, and special guests.
The Kultura Edited collections are handpicked to highlight the best Filipino finds, from the barong and Filipiniana, authentic pearls, handcrafted bags and jewelry, to artisanal home décor, souvenirs, and award-winning local food and spirits.
Guests were delighted with the beautifully appointed dressing rooms, and enjoyed sampling food and beverages featuring flavors of the Philippines.
Kultura Edited also unveiled another surprise — brand-new tropical print shopping bags that double as ready-to-gift packaging.
The event also gave guests an opportunity to connect with the brand partners behind some of Kultura’s most beloved products, underlining Kultura’s commitment of providing a platform to support MSMEs and empower communities.
With carefully considered design and its signature warm customer service complementing the beautifully curated collections, Kultura Edited invites customers to immerse themselves in Filipino culture, right in the heart of the Greenhills.
Visit Kultura Edited at the Floor, South Wing, Greenhills Mall in San Juan City.