The food service industry has long been dominated by international brands and the products are often offered at prices that are not accessible to small and medium-sized food businesses. The good news is that there is now a Filipino foodservice brand that is helping small businesses scale up with products that are convenient to use and affordable.
EasyBrand Philippines has a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates, and dips that make cooking more convenient for food and beverage entrepreneurs. The idea for the concept came from EasyBrand President and CEO Mark Wang’s foray into the food industry in 2012. Realizing the challenges of gathering his ingredients, he decided to offer baking supplies via his foodservice venture Top Chefs Food Supplies in 2014. “While most of the other suppliers imported their products from Taiwan or China, we are a proudly Filipino brand that sources local ingredients,” he says.
The company is now preparing for global distribution to countries such as the US, Dubai, Canada, Singapore, Italy, and Japan. “We want to promote our country by offering high-quality products. What’s more we are supporting Philippine agriculture by sourcing whatever we can locally. We are also planning to bring Filipino flavors to other countries, such as our melon and durian,” says Sales Director Andrei Lim.
In the Philippines, many home-based food businesses were established during the height of the pandemic as a way for Filipinos to augment their livelihood and support their families.
EasyBrand has an advocacy to help these small and medium businesses grow by offering them products that eliminate the need to source ingredients from the market and lessen their preparation time.
EasyBrand has partnered with Celebrity Chef Boy Logro to help food entrepreneurs discover the recipe possibilities of their Easy Pro sauces, powders, and mixes. “It is time to embrace the new technology in our way of cooking. Even big international hotels use pre-prepared soups, consommés and sauces. I am proud that we now have a Filipino brand that can compete with them, at a more affordable price, and your food quality is consistent every time,” Chef Boy said.
EasyBrand products may be ordered through their official website and inquiries may be directed through their Facebook page. The brand is also available through online shopping platforms. For more information and to view the brand catalog and recipes, visit www.easybrandph.com.
