Happy Living Philippines Corporation today announced the launch of Herbie Hard Seltzer, a sparkling alcoholic beverage designed for savvy drinkers who seek a refreshing alcoholic beverage alternative to beer or wine without having to compromise on health goals.
At just 95 calories and 1.7g of sugar per serving, Herbie Hard Seltzer is made of100% natural fruit flavor and no artificial ingredients.
“We’ve witnessed the phenomenal growth of the Hard Seltzer category in the US led by a global consumer movement toward healthier lifestyle choices and are proud to offer an alternative to the Filipino consumer who wants to live life to the fullest while maintaining a healthy lifestyle” said Julian Gagliardi, General Manager, Happy Living Philippines Corporation.
The drink is the brainchild of 3 friends who shared an epiphany at a house party one day – there was no alternative available for someone who enjoyed the refreshment of beer but not its taste. The challenge was born that evening to create a refreshing beverage alternative to beer that would be available in delicious fruit flavors using only natural ingredients that are better for us.
The 5% ABV Herbie Hard Seltzer is available in three refreshing bursts of flavor: Lychee, Pineapple, and Lime.
Herbie Hard Seltzer will be conveniently available in 250ml can format and can be found at all Robinsons Marketplace stores and Boozy.com from April 1. To find Herbie Hard Seltzer near you, please visit www.herbiehardseltzer.com or learn more at @herbiehardseltzer on Instagram.
