The Philippines’ #1 powdered beverage brand Tang is giving new meaning to what a snack looks like with the launch of its new Fruit & Veg beverages and Gummies line. These new launches are in response to changing consumer needs due to the pandemic and the new normal.
In the past two years there has been a rising trend of immunity and products with fortification benefits. With this consumer understanding in mind, Tang’s dual ambition is to grow the future of the powdered beverage category as well as enter a new and growing snack segment with the launch of exciting new formats for Filipino consumers to enjoy.
Tang Fruit & Veg is the first of its kind powdered beverage in the Philippines that offers the deliciousness of fruits plus the nutrients of vegetables. Families can enjoy the taste of Tang Orange + Carrot, making it a high source of Vitamin C as well as Vitamin A.
Also launching in the next few months is Tang Dalandan + Malunggay. One glass gives kids the Vitamin C equivalent to one piece of Dalandan (about 67g) and iron close to 1 cup (90g) of Malunggay.
Gummies is an opportunity segment, growing faster than the total candy snack category.
Each pack of Tang Gummies is a high source of Vitamin C and contains real fruit extracts. It comes in two variants: Tang Orange Gummies — shaped like real orange segments, and Tang Mixed Fruits Gummies, which contains orange, mango, or strawberry shapes and flavors.
“Tang is exploring our snacking approach. We’re focused on accelerating our core business while exploring opportunities in broader snacking categories,” shares Carlo Isla, Category Manager for Powdered Beverage, Gum and Candy of Mondeléz International in the Philippines. “With the pandemic changing how we all live; Tang aims to stay ahead of the emerging trends among consumers. Tang Fruit & Veg and Tang Gummies resulted from a deep understanding of consumers’ preferences, their needs for their family in this new normal, and how snacking now plays a bigger part in their lives.”
Tang Fruit & Veg is now available in all supermarkets nationwide and online through Shopee and Lazada. Tang Gummies is also available in select supermarkets, and online.
