Doing beauty differently is what Avon has been advocating for 135 years.
The #1 direct-selling beauty brand strengthens this movement during this year’s Pride Month, which annually celebrates the LGBTQIA+ community, alongside their stories and experiences.
Avon Philippines, in partnership with comic artist Hulyen (@hulyen), produced a three-part comic series that illustrates Beauty for All, Avon’s advocacy that puts the spotlight on democratic beauty not just for women, but for everyone–regardless of sexual orientation, gender identity, and/or expression.
“I think everyone deserves to celebrate their own version of beauty especially if it makes them feel good about themselves,” shares Hulyen. “It’s really great that a major beauty brand like Avon is rallying behind this advocacy because it encourages you to be yourself and celebrate what makes you you.”
Each strip depicts issues faced by the LGBTQIA+ community. The comics were distributed to hundreds of thousands of Avon representatives in more than 190 branches across the Philippines, encouraging them to learn more and understand better the LGBTQIA+ community.
In this scene, an individual struggles to remember the various labels in the queer spectrum. A friend reassures her that it’s important to be open about learning new things.
It also provides context that Sexual Orientation, Gender Identity and Expression (or SOGIE, for short) goes beyond just the girl, boy, bakla, and tomboy that most Filipinos are more familiar with.
