Set to become the Philippines’ largest international exhibition venue under SM Hotels & Conventions Corporation’s (SMHCC) brand portfolio, SMXCITE officially breaks ground in Pasay City.
SMX Convention Center, the flagship convention center brand under SMHCC, is redefining the landscape of Philippine events with the launch of SMXCITE, a world-class venue now under development by SM Prime Holdings, Inc.
It is strategically locatedright across SM MOA Arena,within the SM Mall of Asia Complex, which is dubbed as one of the country’s most connected business and lifestyle districts.
The official groundbreaking ceremony marked a bold step forward for SMX Convention Center, strengthening its leadership in the country’s fast-growing MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.
Upon its completion in early 2027, SMXCITE will introduce over 18,000 square meters of leasable trade hall space to the SMX portfolio, effectively doubling the capacity of SMX Convention Center Manila.
Together, both venues will offer over 35,000 square meters of flexible exhibition and event space within a single destination, further positioning the SM Mall of Asia Complex as the country’s premier hub for international exhibitions, trade fairs, and large-scale business events.
Purpose-built to meet international standards, SMXCITE will feature five expansive exhibition halls, designed to accommodate up to 803 standard 3×3-meter booths.
Complementing these are four fully equipped meeting rooms, ideal for breakout sessions, closed-door discussions, and strategic planning engagements. Two dedicated VIP lounges will provide an elevated experience for top-level executives, dignitaries, and private delegations that reflect SMX’s commitment to corporate hospitality and seamless service.
The venue can host a little over 18,000 guests and engineered to support large-format events for both local and global audiences. Sustainability is also central to the development, such that SMXCITE will incorporate natural lighting, energy-efficient infrastructure, and environmentally responsible design principles aligned with SMX Manila’s eco-conscious benchmarks.
