As Europe’s summer approaches, travel insights from digital travel platform Agoda reveal that Asia is a top choice for European globetrotters. Destinations in Asia not only rank among the most popular outside Europe, but their popularity is increasing compared to last year, with Agoda noting 52 percent more accommodation searches by Europeans for travel to Asia.
According to Agoda’s data, the top destinations in Asia for European travelers are Thailand, Indonesia, and Japan respectively, followed by Malaysia and the Philippines.
The referenced data originates from accommodation searches conducted on Agoda in April 2024, compared against searches conducted in April 2023, specifically for check-in dates between July and August.
This reflects the wide appeal of Asian destinations to travelers with a variety of interests.
Whether seeking the vibrant street life and historic sites in Bangkok or riding the rolling waves on the surf-friendly coasts of Bali, European tourists are looking to explore what Asia has on offer.
The European markets with the most searches for travel to Asia are the United Kingdom, France, Germany, Spain, and the Netherlands.
The Philippines ranks as the fifth most popular destination in Asia for Europeans.
Accommodations in the Philippines are most searched for by travelers from the United Kingdom, followed by holiday-goers from Germany, Norway, Spain, and Italy.
Mike Hwang, Country Director for thePhilippines at Agoda, said the increase in searches compared to last year indicates AsiaӼs growing popularity as a holiday destination among Europeans.
“The effects of this trend are visible in Southeast Asia especially, but it will come to no surprise that ever-popular Japan also made it into the top ranks. It’s great to see more and more Europeans exploring these amazing Asian destinations during their getaway periods,» Hwang said.
Manila, Boracay, and Cebu are the most searched locales in the Philippines by Europeans.
These destinations offer a mix of leisure, adventure, and cultural experiences, appealing to travelers seeking to make the most of their long-distance summer holiday.
“Travelers continue to plan and prepare for their next adventure. Agoda is committed to helping them see the world for less with great value deals on over four million holiday properties worldwide, plus flights and activities,” Hwang said.
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.2M hotels and holiday properties worldwide, plus flights, activities, and more.
Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings and employs over 7,000 staff members in 26 markets, dedicated to leveraging best-in-class technology to make travel even easier.
