Shortly after being named the new celebrity Tourism Ambassador for the Philippines, South Korean singer-songwriter and actor Seo In Guk visited the world-renowned Boracay Island in Malay, Aklan, marking his first experience on the picturesque shores.
During the weekend, Seo In Guk was visibly captivated by the stunning beauty that has made Boracay one of the top island destinations globally.
His activities included a round of golf, enjoying the gentle sunset breeze aboard a yacht, and greeting his Filipino fans during boat tours.
He also indulged in local culinary delights, trying famous dishes such as sinigang and sisig, and experienced the famed crystal kayak activity along the shores of Station 1.
Seo In Guk, a beloved figure in the South Korean entertainment landscape, officially partnered with the Department of Tourism (DOT) by signing a Memorandum of Understanding (MOU) with Secretary Christina Garcia Frasco. This agreement, which will last for one year, allows him to promote the Philippines to the South Korean market and fans worldwide.
As the new tourism ambassador, Seo In Guk is set to enhance the Philippines’ visibility as a travel destination. His role includes participating in promotional events, sharing experiences on social media, and attending various press engagements. He may also take part in official events organized by the TPB, both in the Philippines and South Korea.
In a heartfelt message before the media during the signing ceremony held at the DOT Central Office in Makati City, the South Korean star expressed his love for the Philippines.
“Thank you and it feels very nice. It is an honor for me to be on this stage. I really feel a big responsibility as a representative of and as a promoter for one country. I really want to thank everyone for making this happen for me and I really want to say that I will give back all the love that you gave to me and I will be someone to promote the Philippines to others in the future. Thank you very much. Mahal ko kayo,” he said.
Frasco, for her part, expressed gratitude to the celebrity, noting that the partnership will further strengthen the ties of South Korea and the Philippines.
“We are very honored to be in the presence of a man who is beloved worldwide for his vast talent, endless creativity, and now, his evident love for the Philippines. We are delighted to formally welcome Mr. Seo In Guk as the Philippine Celebrity Tourism Ambassador for South Korea. This appointment strengthens the cultural and tourism exchanges between the Philippines and Korea,” she said.
The tourism chief emphasized that South Korea has been a consistent top market for the Philippines.
The foreign celebrity debuted as a singer in 2009 after winning the first season of the South Korean reality show Superstar K. His acting debut was in 2012 in the drama series Reply 1997. He also appeared in the hit series Shopping King Louie and Doom At Your Service as the lead actor.
