Mactan Cebu International Airport (MCIA) awarded the premier airport’s exclusive advertising concession to marketing powerhouse United Neon Media Group (UNMG) in a move that is seen to revolutionize and unlock the power of airport advertising.
“Our partnership with United Neon Media Group is a testament to our vision to provide the best services here at the Mactan Cebu International Airport. We are pushing for greater heights to sustain our world class status. We look to the award-winning creativity and innovative advertising executions of United Neon to support and complement our efforts and to provide an enjoyable and enriching experience for all our travelers and airport guests,” Nabil Rasheed, Deputy Chief Commercial Officer of MCIA, said.
Benjamin Ernest Lim, Deputy Chief Operations Officer of United Neon Advertising, Inc. said that the advertising concession with MCIA builds towards UNMG’s vision of being a one-stop shop that can effectively connect brands to audiences across a variety of backgrounds and locations.
“Airport advertising is very powerful and it has a global reach that would allow for brands to gain international exposure, reach a bigger audience and seize the opportunity to possibly penetrate new markets. This is especially true in the case of MCIA which is the second largest and busiest airport in the Philippines and has been globally recognized for its sustainability initiatives,” Lim said.
Known for their innovation and world-class advertising executions, Lim said UNMG is set to push on what’s possible in airport advertising and hopes to deliver world-class advertising executions befitting MCIA as a world-class airport.
