LG Electronics, a global leader in technology and innovation, proudly announces its partnership with the National Museum of the Philippines, furthering its commitment to supporting cultural heritage and promoting the arts.
The announcement was made during a special event held at the National Museum of Fine Arts, where Nakhyun Seong, managing director of LG Philippines, expressed LG’s pride in being part of significant celebrations aligned with the Philippines’ rich cultural heritage.
“At LG, supporting the arts and culture is an integral part of what we do,” said Seong. “We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece ‘Spoliarium’ by Juan Luna. Through our donation this National Heritage Month, we hope that more people will be able to enjoy the enhanced interactive experience and offer visitors a deeper understanding and appreciation of Luna’s significant work and its historical context.”
LG’s commitment to the National Museum extends beyond this donation, as highlighted by Seong.
“The installation of LG OLED AI TVs illuminates the artistic legacy of the National Museum of Fine Arts. The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage.”
During the event, director-general Jeremy Barns of the National Museum also addressed the audience, acknowledging the importance of modernizing culturalinstitutions for today’s generation.
“It’s a challenge for the National Museum today to make museums accessible to the modern generation. The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences.”
Yongwoo Park, LG product director for Home Entertainment, provided insights into LG’s latest advancements in home entertainment during the event.
“It’s a privilege for our TVs to be an integral part of your lives,” said Mr. Park. “Our Home Entertainment vision – ‘Sync to You, Open to All’ – is guiding how our TVs are becoming windows onto different experiences. With your partnership, we’re continuing our OLED leadership, now in our 11th year. It is our commitment to continue to break new grounds, to push the boundaries of entertainment.”
Angelica Dumlao, product manager for TV, detailed the features of the LG OLED AI TV 2024 lineup, emphasizing the role of AI technology in enhancing the viewing experience.
“The Alpha11 AI Processor offers four times the performance of its predecessor, allowing LG OLED AI TVs to recognize users and personalize experiences according to their preferences. The event also showcased LG’s QNED TVs, known for their vibrant colors and exceptional brightness, as well as LG Soundbars essential for elevating the surround sound experience.”
