LG Philippines brought together art, technology, and heritage at the National Museum of Natural History through a special partnership that exemplifies the beauty and diversity of Philippine geography and identity.
The centerpiece of the event was “Fragments”, a solo art exhibition created in collaboration with Isaiah Cacnio, the first digital and motion graphics artist to be featured at the National Museum.
This immersive exhibit harnesses cutting-edge LG OLED display technology to reinterpret the Earth’s story, shining a spotlight on the extraordinary geological and ecological richness of the Philippines.
From volcanic beginnings to weathered stone and flowing water, the exhibit captures the powerful natural forces that have shaped both the physical landscape and the spirit of the Filipino people.
Running for an entire month, the exhibit invites visitors to the Ayala Reception Hall on the second floor of the National Museum of Natural History to explore the nation’s rich biological history through three captivating digital pieces: “Where Fire Begins,” “Stories in Stone,” and “What Breaks, Flows”, all brought to life by LG OLED AI TVs.
These works were created using mathematical formulas to generate organic, dynamic visuals—blending algorithmic precision with emotional depth. By integrating computational methods with artistic expression, the exhibit seamlessly combines art, science, and emotion to reflect the Philippines’ geological and cultural evolution.
Following the unveiling of these innovative digital art pieces, LG reaffirmed its steady commitment to the preservation and celebration of Filipino culture through a donation of over ₱500,000 worth of display technology, ranging from TVs, including LG StanbyME units, and monitors, to the National Museum of Natural History.
With the installation of LG’s latest displays, the museum now offers a more immersive and dynamic way for visitors to engage with its galleries, blending cutting-edge technology with the Philippines’ vibrant culture and natural history.
This latest effort reflects LG’s dedication to honoring the past while embracing the future, marking a milestone as the world’s No. 1 OLED TV brand for 12 consecutive years.
Nakhyun Seong, Managing Director of LG Philippines, emphasized the significance of the celebration and the strong partnership between LG and the National Museum of the Philippines.
“That spirit comes alive in our partnership with the very talented and young motion graphics artist, Mr. Isaiah Cacnio, whose art beautifully bridges nature, technology, art, and geology, bringing the natural world to life through digital creativity,” Seong said.
LG’s Product Director for Media Solutions, Yongwoo Park, explained the brand’s philosophy behind its Smart Life Solutions, introducing LG’s vision of Affectionate Intelligence—AI that adapts thoughtfully and personally to human needs.
Director-General Jeremy Barns, CESO III of the National Museum of the Philippines, expressed deep appreciation for LG Philippines’ generous donation. He called the partnership “yet another milestone in a long-standing collaboration that has allowed us to push the boundaries of what a museum can be in the 21st century.”
Barns emphasized the evolving role of museums in today’s fast-paced technological landscape, stating, “We are increasingly expected to be dynamic, engaging, and responsive, places where knowledge is not only preserved but brought vividly to life, often with the help of multimedia visuals and presentations.” He added that the donation enables the National Museum “to do more and do better in bringing our Filipino heritage, our Filipino stories, to life.”
He also noted that these new technologies will transform the visitor experience across the museum’s network, shifting from static displays to immersive storytelling and from passive learning to active exploration.
