Klook says 76% of Pinoys plan to travel this year

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Klook Philippines today shared a 4X growth between 2022 and 2023, based on gross sales figures resulting from efforts in promoting local and outbound tourism.

The leading travel and experiences platform in Asia also bared its findings from the Klook Travel Pulse, a study conducted by the company based on survey results and data gathered from its platform.

Bookings have tripled in the past year, with the average basket size having increased by 21 percent. Popular experiences among Filipinos include theme parks such as Hong Kong Disneyland, Tokyo Disneyland, Universal Studios Japan, and Universal Studios Singapore. Other drivers include in-destination transport passes such as Japan Rail Passes and local attractions like the Manila Ocean Park.

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“2023 was definitely a great year for tourism recovery, and this growth mirrors a collective yearning to explore and gain new experiences. We’re happy to see that Filipinos have fully embraced the joy of traveling again, and we’re honored to be a partner in making their dream vacations a reality,” shared Michelle Ho, General Manager of Klook Philippines and Thailand.

Klook has seen a rise in those planning international travels in 2024, with 76 percent of respondents already making plans to do so. When Filipinos planned overseas trips in 2023 and early 2024, they visited nearby destinations such as Hong Kong, Singapore, Japan, and Thailand prioritizing sightseeing, shopping, and outdoor adventures.

For international travel, the majority of Filipino travelers typically budget around P15,000.00 to P50,000.00 for their overall spending. Klook has also seen a booking lead time of 4-6 months in advance, most especially for flight tickets. In terms of experiences, they are done similarly to when booking for flights, with 4-6 months of lead time to their trip.

Domestic tourism is more popular among Filipinos with 92 percent of the survey respondents already having plans to travel domestically in 2024.

Those who traveled in 2023 and early 2024 visited Tagaytay, Baguio, Batangas, Boracay, and Palawan, most near Metro Manila and accessible by land transportation.

This is supported by Klook’s findings, indicating Filipino preferences for having road trips with friend groups of 3-6 people.

Klook also found that domestic flights and accommodations are booked simultaneously, with almost half of the respondents accomplishing these 2-6 months before their trip, and experiences on the other hand, 1 month ahead. When booking and planning transportation, accommodations, and activities, the majority of Filipino travelers generally set budgets of P15,000.00 to P30,000.00 for their local trips which usually last up to 4-6 days, likely to maximize the exploration and relaxation in their chosen destination.

The study found that 73 percent of the respondents like to take advantage of long weekends, planning staycations, and other bookings during special occasions. This seems to be in connection to data finding that 63 percent of those who have plans of traveling in 2024 have already booked tickets, accommodations, or activities for their trip, most likely in anticipation of these long weekends, and other special occasions and personal milestones.

Klook has noticed social media’s dominance in the travel landscape, with Millennials (90 percent) and Gen Zs (100 percent) gathering travel-related information online. Facebook (which is preferred by Millennials), still the country’s main social media platform, was considered the go-to platform for travel-related information, followed by YouTube, TikTok (preferred by Gen Zs), and Instagram, closely tied together in ranking.

In line with data finding social media as a major driver behind travel and travel-related content, Klook introduced its KlookKreator Program which enables travel content among a diverse community of content creators. Inspiring netizens that consume travel content, Klook found the program’s sales growth in the country to increase by 105 percent in Q4 of 2023, versus Q3 of the same year.

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