Sunday, September 21, 2025

Filipinos among top travelers to Singapore: Agoda

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Filipinos rank among the top travelers to Singapore from select Asian markets, research of digital travel platform Agoda said.

In a report, Agoda said its search data from April to June showed key Asian markets including Indonesia, Malaysia, the Philippines, Thailand, and South Korea are among the top origin markets searching for Singapore.

From these countries, Agoda said Thailand shows the highest growth in searches with a 10 percent increase year-on-year.

“This growing interest is further supported by increased searches from long-haul markets such as Austria, Spain, and Denmark, each recording year-on-year growth and highlighting Singapore’s expanding global profile,” Agoda said in the report.

Agoda said Singapore continues to stand out as an international hub being melting pot of different cultures, world-class food scene and iconic shopping malls.

Agoda said it is launching its SG60 Celebration Campaign to encourage tourism in Singapore as the nation celebrates its 60th year of independence.

With rising interest from both regional and long-haul travelers, the SG60 Celebration Campaign is considered an ideal opportunity for hoteliers to tap into the destination’s growing popularity during this shared national milestone.

Under the campaign, Agoda will beoffering discounts of up to 20 percent from August 1 to 15, 2025, for consumers on inbound and outbound travel bookings.

Singapore’s diamond jubilee is a year-long nationwide effort to celebrate the nation’s 60th year of independence. Some of the participating partners in the SG60 campaign include hospitality groups like Resorts World Sentosa and Furama Hotels International, as well as airline providers including national flight carrier Singapore Airlines, Malaysia Airlines and Firefly, reflecting Agoda’s ongoing collaboration with leading industry players for major campaigns.

“As Agoda celebrates 20 years in Singapore, the SG60 Celebration Campaign is a special celebration for us,” said Andrew Smith, senior vice president of Supply at Agoda. “Through our close collaboration with Singapore’s tourism authority in past years, we are using innovative, data-driven campaigns to showcase the city’s unique appeal to global travelers during the nation’s 60th year of independence.”

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