Chroma Hospitality, a proud subsidiary of Filinvest Development Corporation, has officially signed an agreement with QM AZ Holdings, Inc. to introduce Grafik Hotel Collection in Moalboal, Cebu. This marks the second property under the Grafik Hotel Collection, following its first location in Baguio City.
The agreement was officially sealed during a momentous ceremony on February 14, 2025, at Crimson Resort and Spa Mactan, marking the start of a new chapter in the vibrant and growing tourism destination of Moalboal.
Known for its pristine beaches, rich marine life, and the iconic sardine run, Moalboal has long been an underappreciated gem. As one of the most biodiverse coastal areas in the Philippines, it is home to world-class diving spots, majestic waterfalls, and a thriving local culture. Grafik Hotel Collection in Moalboal will offer guests an immersive experience, deeply rooted in the destination’s natural beauty and rich heritage, all while delivering vibrant, locally inspired cuisine.
With its extensive portfolio of homegrown Filipino hospitality brands, Chroma Hospitality has been a leading force in the local hospitality industry. Among them are Crimson Hotels Resorts, including the Michelin-listed Crimson Mactan, and Quest Hotels.
Its culinary offerings have also earned praise, with standout concepts like Enye by Chele Gonzalez, AKA by Chef Naoki Eguchi, Azure Beach Club, Baker J – a charming French café, and Firehouse – a favourite pizza parlor.
As part of Chroma’s ongoing expansion, the Grafik Hotel Collection is set to become a standout in the Filipino hospitality landscape. Inspired by the unique character of each destination, the brand’s mission is simple: to transform every guest into a storyteller.
QM AZ Holdings, Inc., led by CEO Allan Quirante and COO Jum Quirante, has long been the force behind major road and infrastructure projects in Cebu Province, connecting cities and communities. Today, they are laying the foundations for their first hospitality business venture.
The signing ceremony was a unique celebration attended by Filinvest Group’s Francis Gotianun and David Gotianun, Chroma’s Country Manager James Montenegro, and Business Development Deputy Executive Officer Kirk Llamas, and the Quirante family. A highlight of the event was a mixology ritual where the bespoke cocktail Tidal Essence was crafted, symbolizing the virtues of this partnership.
