It turns out that one trip to Japan just isn’t enough for most Filipinos. Agoda’s latest Return Visitor Ranking reveals that 70 percent of Filipino travelers return to their favorite destinations.
The ranking, which was compiled from a survey conducted on the Agoda platform earlier this month, shows Japan, Thailand, and South Korea are leading the pack as the ultimate hotspots for returning visitors, followed by Taiwan and Hong Kong.
Agoda surveyed travelers who just booked a new trip to their favorite destination. The largest group of respondents from the Philippines, at 54 percent, cited adventure as the main purpose for their upcoming trip. 44 percent are traveling for food, while 25 percent declared celebrations to be their main travel purpose.
55 percent of travelers have visited their favorite destination between 1 to 3 times in the past decade, making up the largest chunk of repeat visitors. 10 percent of travelers have even visited their favorite destination ten times or more.
“Where some make it a habit to globetrot, others find pleasure in revisiting their favorite destinations. Agoda’s Return Visitor Ranking shows that for Filipino travelers, Japan, Thailand, and South Korea are more than just destinations, they are experiences that travelers crave to relive. Agoda is proud to facilitate these journeys, offering a diverse range of accommodations, flights, and activities to make any trip enjoyable, no matter if it’s the first or the tenth,” Mike Hwang, Country Director for the Philippines at Agoda shared.
When asked what makes Japan, Thailand, and South Korea so irresistible, half of Filipino respondents chose “Ease of Travel” at 50 percent as the primary reason. “Local Cuisine” at 47 percent was a close second, followed by “Convenient location” at 34 percent, “Safety and Cleanliness” at 33 percent, and “Previous Positive Experience” at 30 percent to round out the top five.
Looking at the survey data from an Asia-wide perspective, Japan, Thailand, and Vietnam are the destinations that Asian travelers can’t get enough of, respectively 44 percent of Asian travelers listed “Ease of Travel” as the main reason for going back to their favorite destination.
Interestingly, this aligns with the preferences of Filipino travelers, who also prioritize ease of travel and local cuisine.
Agoda offerstravelers great deals on a wide range of accommodations, flights, and activities for everyone looking to revisit their favorite destinations. Whether it’s the first visit or the tenth, Agoda’s easy-to-use features helpstravelers plan and book the next adventure with ease.
The Return Visitor Ranking survey was conducted via the Agoda platform between August 1 and 19, 2024, with over 4,000 participants from 10 markets. These included Indonesia, India, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
