Ayala Land Hospitality (ALH) has signed a hotel management agreement with Marriott International to bring into the country its Moxy Hotels brand.
In a statement, Ayala Land indicated that the hotel will have 260 keys rising on the 21-hectare Circuit Makati to be called Moxy Circuit Makati.
Moxy Hotels is poised for the “socially-driven, experience-seeking travelers,” ALH stated, adding that it will be “perfectly positioned near retail and boutique shops, event grounds, green and active lifestyle spaces, and arts and entertainment venues.”
“Our vision remains steadfast: to bring Filipino hospitality to the global stage by crafting experiences that connect guests more deeply with each place and its culture,” George Aquino, ALH chief executive officer (CEO) and president, said.
Kevin Iranzo, director, Hotel Development-Philippines, Marriott International, said Moxy Hotels is celebrated worldwide for its playful, high-energy vibe that makes travel feel exciting and different.
“It’s the perfect fit for dynamic urban destinations filled with culture and entertainment,” Iranzo said.
ALH said Moxy Circuit Makati will feature contemporary rooms and suites with playful, multi-functional design.
The company said arrivals are seamless with check-ins at Bar Moxy where guests can pick up their room key and a signature welcome drink.
Guests can look forward to a smooth work-life blend with access to social spaces, a fitness center, swimming pool, meeting rooms, and event venues.
True to ALH’s commitment to local talent and creative innovation, the interiors will come alive with graphic storytelling by Filipino comic book artists. ALH said the interiors draw inspiration from Philippine komiks with artwork weaving humor, nostalgia, and contemporary flair, a tribute to local artistry and to the timeless Filipino love for storytelling.
“We are excited to design something truly lifestyle-driven, while beginning to tell the story of a different kind of art form, an ode to the illustrators and komiks artists who have long shaped a powerful visual narrative in the Philippines,” Creative Director Paloma Urquijo Zobel de Ayala said. “Moxy is set to be our guests’ backstage pass to the city’s creative pulse.
From design to service touchpoints, every stay is thoughtfully curated… always with a dash of fun and a sense of adventure. Moxy is poised to become the go-to destination in Manila’s rising arts hub.”
Nationwide expansion
Ayala Land Hospitality recently announced plans to double its room inventory to 8,000 by 2030 through an ambitious nationwide expansion.
As global travelers increasingly look for immersive, culturally rich experiences, ALH’s strategic refresh positions it at the forefront of a new chapter in Philippine tourism — where hospitality goes beyond service to embrace storytelling, sustainability, and an authentic sense of place.
Marriott growing in PH
Marriott continues to expand its footprint in the Philippines, where it currently operates 12 properties across six distinct brands. With a strong pipeline, Marriott plans to introduce more of its iconic brands in both established and emerging destinations, reinforcing its commitment to the country’s growing travel and tourism industry.
What experts say
ALH’s announcement on Moxy Hotels also comes at the heels of what property consultant Colliers said is a re-zoning in Makati City to make hotel development attractive.
Joey Bondoc, Colliers head of research, in a briefing Thursday, said that a proposed amendment to Makati City’s zoning ordinance is a “game changer,” resulting in the establishment of more hotels.
“Because right now, there are certain locations in Makati where you cannot build hotels. There are certain areas that are specifically allowed for hotel development, but given the rezoning proposal, there will be super blocks wherein you can now build new hotels,” Bondoc said.
Among the proposed amendments are the re-zoning of single-use areas into mixed-use areas, and a 25 percent increase in the allowable floor area ratio (FAR) for office developments in Salcedo and Legaspi villages.
