The Philippines is among the eight most sought-after “hop” destinations for travelers across Asia as they usher in the Lunar New Year, Agoda reveals.
According to search data from the global travel platform, Japan was the most-searched destination overall, followed by Malaysia and Thailand.
This year, Agoda insights also show that many travelers are opting for short hops to neighboring destinations for the festivities, with the top hop destinations for Philippine travelers being Singapore, Japan, Thailand, Hong Kong, and Malaysia.
Notable exceptions to this trend include travelers from China and Japan who, seeking warm weather, push Thailand to the top spot for these origins. Thai travelers, on the other hand, are looking to head to the cooler climate of Japan.
“It is great to see confidence in international travel returning especially in the more recently opened markets of Japan, Korea, and Taiwan. We expect there will be a surge in travel from mainland China, with Thailand, Macau, Taiwan, Hong Kong, and Japan back on the wish lists this Lunar New Year. However, it might be too soon to expect a full recovery, given the challenges with flight capacity and prices,” said Omri Morgenshtern, Chief Executive Officer of Agoda.
Agoda’s search data also reveals the top choices within the three most popular markets by volume, Japan, Malaysia, and Thailand.
Cosmopolitan cities are a major draw in Japan, with Tokyo, Osaka and Fukuoka being the three most searched destinations.
Reflective of its appealing cultural heritage and its bustling city vibes, Agoda’s search data shows Kuala Lumpur taking top spot in Malaysia, followed Malacca and Penang in second and third place respectively.
In Thailand it’s Bangkok that takes number one slot, followed by coastal party town Pattaya and culture-rich Chiang Mai.
The Philippines, meanwhile, has made the list of the top five ranked destinations among Malaysian, Singaporean, and South Korean travelers.
Data is based on Agoda’s search data from origin markets across Asia for the period 8 to 15 January 2023, with comparable Lunar New Year check-in dates as 21 to 24 January 2023.
Agoda helps anyone travel anywhere with its great value deals on a global network of 3.2M hotels and holiday properties worldwide, plus flights, airport transfers, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings and employs more than 6,300 staff in 33 markets, dedicated to leveraging best-in-class technology to make travel even easier.
