MONARCH Motorcycle was introduced recently by the Cebu-based distributor, New Moto Marketing Corporation. The brand’s lineup consists of three distinct motorcycle models; the Tempest, Spectre, and Axis.
“Monarch Motorcycle aims to expand its range of model choices, catering to riders seeking both power-packed performance and styling that aligns with their individual lifestyle and riding preferences. Monarch Motorcycle is an ideal choice for those in search of exceptional features at a competitive price point,” Ramon B. Santos, President of New Moto Marketing Corporation told members of the media at the launch of the brand recently.

Each of the Monarch models, namely the Tempest, Spectre, and Axis, presents a suite of features tailored to a diverse spectrum of riders. The Monarch Tempest boasts a timeless vintage racing design, propelled by a robust 250cc engine. Crafted for those with an unwavering “passion to ride,” the model incorporates an LED headlamp, classic round lighting elements, and a modern LED filament. Its driving force is a 4-stroke single-cylinder 250cc engine.
For riders who crave spirited performance, the Monarch Spectre is equipped with a 175cc water-cooled engine capable of reaching exhilarating speeds of up to 120km/h. Branded as “the new generation of sport,” it showcases falcon-eye headlights, sport combination wheels, a 5-inch TFT meter, sport deflector grille, and diamond-type taillights.

Monarch Axis takes on a unique character as a cub motorcycle, powered by a 125cc engine designed for light off-road adventures.
Santos also underscored the brand’s commitment to tailoring its offerings to Filipino riders through their collaboration with RATO Holdings Ltd. He stated, “Monarch Motorcycle has been meticulously crafted with Filipino riders in mind, leveraging our partnership with RATO Holdings Ltd.” Santos emphasized, “Our collaboration with RATO Holdings Ltd. enabled us to conceive and deliver motorcycles that resonate more effectively with Filipino riders. Our intention is to provide riders with Monarch motorcycles that empower them to rule the roads.”
Enthusiasts can anticipate finding Monarch motorcycles at established dealerships nationwide, offered at price points that are sure to be welcomed by Filipino riders.