In its 20th year, Hyundai Asia Resources, Inc. (HARI) welcomes its newest brave member of the Hyundai dealership network in the country, Hyundai Silang.
Hyundai Asia Resources, Inc. (HARI), virtually launched of 41st dealership, Hyundai Silang, last April 30, 2021. It is the sixth dealership under the helm of Hyundai Alabang, Inc.
Hyundai Alabang, Inc. also operates five other Hyundai dealerships, all South of Manila. These are in Alabang and Las Piñas. Further down Southern Luzon are Hyundai San Pablo and Naga City. And in the deep South is Hyundai Southern Mindanao. The Hyundai Alabang Group is led by Dealer Principal William Chiongbian II.
In her speech HARI President and CEO Ma. Fe Perez-Agudo pointed out how Silang is a “flashpoint” of progress in the South Luzon, having a reliable road network that leads to both industrial zones in nearby Sta. Rosa and within Silang as well as a short trip to the weekend getaways in Tagaytay. She also mentioned that while Silang, which is a thriving agricultural hub and a real estate and eco-tourism destination place on the rise is integral to development efforts south of NCR.
“Today, we stand at the front lines of a new revolution in our struggle to overcome the devastating impact of COVID-19. We at Hyundai are one with the people of Silang in restoring and revitalizing local businesses,” Agudo said as she referred to the new dealership as a “fortress” in providing sales and service to the province and its surrounding towns.
She also revealed that amidst the many challenges and shutdowns that the local auto industry faces, Hyundai has emerged most resilient–and consistently aggressive in expanding into the country’s emerging growth hubs.
“On our 20th year in the business, we continue to grow as one Power Forward company in 2021,” Agudo declared.
“We are here to help move people and businesses and, ultimately, contribute to driving the much-needed economic recovery at the municipal, provincial and regional levels. We put our extensive portfolio of safe and reliable vehicles and the skills, hard work, and dedication of our employees to the service of the Silangeños in the New Normal,” Chiongbian responded, reiterating his group’s commitment to provide the Silangeños Hyundai’s signature #BetterJourneys in sales, after sales, and parts.
The new dealership is an elegant and convenient space designed for eco-friendly operations, meeting the global standards for Hyundai dealerships the world over. Plus, customers are assured of a safe and secure environment, through Hyundai’s Guidelines for Protection and Safety (GPS).
GPS, which now counts a year of implementation at all Hyundai dealerships in the country, is HARI’s pioneering program to COVID-proof its operations by establishing globally and locally-prescribed safety protocols to safeguard the wellbeing of customers and employees alike. Hyundai Silang is also pre-certified GREEEN (Geared for Resiliency and Energy Efficiency for the Environment) by the Philippine Green Building Initiative (PGBI), having received the “Molave” rating, or 75 percent compliant with PGBI’s GREEEN standards.
HARI’s timely digitalization of its key operations now affords customers in Silang and surrounding areas safe, contactless transactions via Hyundai Online Market Experience (H.O.M.E.), a web-based platform that integrates the car buying experience, and the 6 Steps ARMOR (Active Response, Management, Operations, and Resumption) Service Process, which reworks HARI’s ‘Right Here, Right Care’ After Sales promise: worry-free vehicle ownership in COVID times.
Hyundai Silang is located in Barangay Lalaan 1, Aguinaldo Highway, Silang Cavite. Customers now have the option to drop by or contact the dealership through www.hyundai.ph, the Hyundai Philippines Facebook page.
