HYUNDAI Motor Philippines, Inc. (HMPH) is doing a really great job connecting with millennials in their Hyundai Mobility Adventure (HMA)–a metaverse-located activity–which could be understood by any generation. In this space the brand used Roblox for dedicated virtual zones–the Global Driving Center, Philippine Driving Studio, and Philippine Local Culture Zone– which were were “unlocked” in HMA.
Last weekend, the brand moved out of the virtual space and into the real world as the HMA elements are expiring tomorrow, March. For the whole weekend ending February 26, Hyundai brought the same digital scenery and experiences beyond the screen and into the Activity Center of the Glorietta Mall.
“At HMPH, we embrace this way of thinking as it reminds and encourages us to live out our local tagline of ‘Innovate Everyday’. Our special feature in HMA helps us not only reassure the local market that Hyundai is and will continuously be a leader in future mobility but also ignite inspiration and aspiration among a younger audience,” Cecil Capacete, HMPH Managing Director said.
Coming from the three quiet years of the pandemic, seeing such a lively and colorful event at the once, always bustling Activity Center is surreal. What isn’t surreal is the IONIQ 5-powered Café where visitors may learn more about the brand’s first fully electric vehicle while at the same time enjoying a free hot or cold beverage.
“Hyundai Motor is proud to be the first global automotive company to offer such an innovation. For the brand, there is no limits to mobility which is why it equally devotes time and effort towards linking human beings in the real world with objects and tasks in the digital space or metaverse,” Capacete added.
Other attractions include interactive trivia quizzes, puzzle games and freebies that can be enjoyed by every member of the family starting 10:00 AM to 10:00 PM. On top of that, Hyundai Motor’s new SUV-centered line-up in the country, from the Creta, Staria, Stargazer, and Tucson, is on full display.
Customers who will be placing a reservation on-site during the 3-day event will be entitled to a discount voucher worth P10,000 valid until March 31, 2023. The full promo mechanics as well as the HMA download links are here. Also check out @HyundaiMotorPhilippines on Facebook and Instagram to be in the know of the latest from the brand.
