ENDING the year with two checkered flags, Ford Philippines retains its lead in the pickup and small SUV segment, ending the year with 20,008 vehicles sold, which is a 35 percent increase from last year, despite the challenges of year two of the pandemic.
The Ford Territory remains best-selling small SUV for the second year in a row with 55 percent share. The full-year retail sales reached 6,881 vehicles for a total market share of 55 percent. It also achieved a number of sales milestones last year, selling to its 5,000th customer in June and its 8,000th customer in November.
The Ford Ranger was the American car maker’s top-selling vehicle last year selling at total of 9,184 vehicles last year. It continues to be the best-selling 4×4 pickup truck last year with 5,490 vehicles sold led by the top-of-the-line Ranger Raptor, cornering a market share of 36 percent in the 4×4 pickup segment.
Ford expanded its pickup portfolio last year with the launches of the new Ranger lineup, the performance-ready FX4 MAX, and the limited-edition Raptor X, complementing the diverse needs and lifestyles of customers.
“The Ford Ranger drove our strong retail performance last year as we continue to offer a pickup truck that is tough, capable, and versatile. We also strengthened our connection with our customers through ‘Live the Ranger Life’, which showcased how the Ford Ranger enables their needs, passions, and goals in life,” says Michael Breen, managing director, Ford Philippines.
The Ford Everest mid-size SUV and Ford EcoSport mini-SUV also contributed to overall retail sales, with 1,772 vehicles and 1,500 vehicles sold in 2021, respectively. In 2021, Ford also widened its North American vehicle portfolio with the launches of the Mustang Shelby GT500, the all-new F-150 Lariat, and all-new Explorer.
The brand continued to expand its dealer network with the opening of Ford Talisay in Cebu to serve the growing number of customers in the province and nearby areas.
With consumer demand for vehicles on an upswing towards the end of last year, fourth quarter sales grew 9 percent from the previous quarter to 5,301 vehicles. Ford achieved its second best retail month in December with sales reaching 1,851 vehicles.
“We are optimistic that we will be able sustain the momentum in 2022 as we continue to partner with our dealers, partners, and employees in bringing our segment-leading vehicles to more Filipino customers and enhancing the Ford ownership experience,” Breen concludes.
