The Subdivision and Housing Developers Association, Inc. (SHDA) recently marked its 55th anniversary, cementing its position as a cornerstone of the Philippine housing industry. Since its founding in 1970 as the Subdivision Owners Association of the Philippines (SOAP), SHDA has evolved into the country’s largest and most influential housing developers’ organization, uniting over 350 members across eight regional chapters in pursuit of inclusive, affordable, and sustainable housing for all Filipinos.

Leading policy reform and government partnership
SHDA’s recent achievements demonstrate its continued leadership in addressing the nation’s housing challenges. The association successfully advocated for updated price ceilings on socialized and economic housing through DHSUD-NEDA Joint Memorandum Circular 2024-001, delivering critical policy reform that benefits both developers and homebuyers.
The organization remains a key partner in the government’s Pambansang Pabahay Para sa Pilipino Program (4PH), collaborating closely with agencies including DHSUD, Pag-IBIG Fund, NHMFC, and NEDA to streamline regulations and improve access to housing finance.


Driving innovation and sustainability
SHDA continues to push the boundaries of housing development by promoting indigenous and green building materials, encouraging smart technologies, and exploring artificial intelligence applications to accelerate construction processes. The association’s study missions to Malaysia, Thailand, and Vietnam have equipped members with global best practices, positioning Philippine housing development at the forefront of international standards.
A legacy of transformative advocacy
Throughout its history, SHDA has been instrumental in shaping landmark legislation, including the Urban Development and Housing Act of 1992 and the Balanced Housing Development Program, which requires developers to allocate portions of their projects to socialized housing. The association’s early advocacy for streamlined permit processes through One-Stop Shops and digitalization initiatives has significantly improved efficiency in housing development nationwide.
Addressing the housing crisis
With the Philippines facing a housing backlog exceeding 6.5 million units, SHDA’s work remains more critical than ever. The association’s 55-year journey represents not just institutional longevity, but an unwavering commitment to transforming Filipino homeownership dreams into reality through data-driven, inclusive, and sustainable solutions.
Looking forward
SHDA’s legacy spans five and a half decades of advocacy, innovation, and partnership. The organization continues to adapt to the evolving needs of Filipino families while driving reforms that make housing accessible across all income levels. As the Philippines works toward closing its massive housing gap, SHDA’s role in shaping a future where every Filipino family can access safe, affordable, and sustainable housing remains as vital as ever.
Through strategic partnerships, policy advocacy, and technological innovation, SHDA stands ready to lead the industry through its next chapter of growth and transformation.