If you’re new to the world of cars or simply curious about what makes the automotive industry tick, the Manila International Auto Show (MIAS) is the perfect place to start. Held annually at the World Trade Center Metro Manila, MIAS is the Philippines’ largest and most anticipated motoring event. Whether you’re a seasoned car enthusiast or just dipping your toes into this fascinating world, MIAS offers something for everyone.
What is MIAS?
Launched in April 2005, MIAS has grown into a landmark event in the Philippine automotive scene. Organized by Worldbex Services International (WSI), it attracts over a hundred thousand visitors annually and features nearly 200 exhibitors showcasing everything from brand-new cars to cutting-edge automotive technologies. The 2025 edition of MIAS will run from April 10 to April 13, promising an exciting lineup of vehicles, activities, and innovations across a sprawling 26,500 square meter exhibition area.
Why visit MIAS?
MIAS isn’t just a car show—it’s an immersive experience that caters to all kinds of visitors. Here’s what makes it special:
Wide range of vehicles: From sleek electric vehicles (EVs) and hybrids to rugged SUVs and trucks, MIAS showcases the latest models from top brands like Hyundai, Kia, Tesla, Mitsubishi, and more. It’s also a platform for emerging Chinese brands like BYD and Chery.
Exciting activities: Visitors can enjoy a series of car launches, witness the gathering of local car clubs showcasing their stock and modified rides, and even see the rarest and most unique die-cast car collections up close.
Automotive innovations: For those curious about the future of driving, MIAS highlights advancements in AI-assisted driving, sustainable mobility solutions, and state-of-the-art safety features.
What to Expect at MIAS 2025
Whether you’re attending for fun or looking to learn more about cars, here’s what you can look forward to:
Stunning car displays – MIAS is home to over 200 vehicles on display. This includes concept cars that push design boundaries, fuel-efficient hybrids, and EVs that reflect the shift toward greener transportation. If you’re new to cars, this is a great way to explore different types of vehicles and understand their features.
Interactive zones – The Test Drive Zone allows attendees to get behind the wheel of their dream cars while the Truck Zone showcases heavy-duty vehicles like off-road rigs and commercial vans. These hands-on experiences are perfect for newcomers who want to feel what driving different types of vehicles is like.
Custom car competitions – If you’ve ever wondered how car enthusiasts turn ordinary vehicles into works of art, check out the MIAS-Petron Classic Car Competition. Participants showcase their creativity through unique designs and modifications that might inspire your own automotive dreams.
Industry insights – MIAS also serves as a hub for learning about automotive trends. With exhibits featuring AI-assisted driving technology and sustainable innovations like EVs, it’s an excellent opportunity for beginners to get acquainted with where the industry is headed.
Tips for first-time visitors
Towpy Tejano of Apex Motoring Philippines gave us some helpful tips to make the most out of your MIAS experience:
Plan your visit: Allocate enough time to explore all zones and exhibits—there’s plenty to see! The event runs from 10:00 AM to 9:00 PM daily. Download the event map and plan your route so you won’t be overwhelmed. And if you want to catch all the launch activities, its always best to go on the first day.
Dress comfortably: Wear comfortable shoes as there’ll be lots of walking around the large venue!
Engage with exhibitors: Don’t hesitate to ask questions; representatives are happy to explain vehicle features or discuss industry trends.
Catch special promos: Look out for promotions to win free tickets and take part in raffles to win some nice goodies and even a brand-new car like a really cute mini EV!
Why MIAS matters
For newcomers to cars or casual observers, MIAS offers more than just flashy displays—it’s a gateway into understanding how vehicles shape our lives and future. The show celebrates innovation while making the automotive world accessible to everyone.
Whether you’re looking for your next car or simply want a fun day out exploring amazing machines, MIAS is an event worth attending. So, mark your calendar this April and prepare for an unforgettable journey into the world of automobiles!
