Vermosa goes car-free on weekends under its Open Streets program

- Advertisement -

Vermosa, Ayala Land Inc.’s Imus City-based estate, is a car-free zone during weekends. 

The initiative aims to encourage visitors to the realtor’s sixth largest estate to reclaim the streets for cycling, running and community convergence, the company said in a statement.

The “Open Streets” initiative will run every weekend until February 23, 2025, and until then, major roads of Vermosa will transform into vibrant car-free zones.

- Advertisement -

The Open Streets program will close portions of Vermosa Boulevard, Champions Loop and Olympic Drive to vehicular traffic, creating safe spaces for physical activities and social interaction. 

“This initiative aligns perfectly with Vermosa’s vision of fostering a dynamic, health-conscious community and espousing a life of overall wellness,” said May Rodriguez, Ayala Land senior project development head of estates group. 

“This initiative embodies Vermosa estate and Ayala Land’s commitment to promoting an active lifestyle and strengthening community bonds. By transforming our streets to lively, car-free, pedestrian spaces, we’re not just encouraging physical activity, we’re also opening opportunities for neighbors to connect and families to enjoy quality time together,” she added. 

Ayala Land said the Vermosa Open Streets program is a natural extension of Vermosa’s existing world-class facilities, including the Ayala Vermosa Sports Hub (AVSH), Athlete’s House and the soon to be completed Athletics Center Dugout. 

The company said AVSH has long been envisioned to be the premier training ground of amateur and professional athletes and the preferred venue for national and international sports events in the Philippines.

“It is also open to the public who wish to train or do their sports activities at their own pace,” Ayala Land added. 

“By making our streets more accessible for exercise and recreation, Vermosa is taking a proactive step towards community wellness. Vermosa Open Streets is more than just a weekend activity, it’s a testament to Ayala Land’s vision of creating communities that are forward-thinking, sustainable, and environmentally conscious,” said Chrissy Roa, Ayala Land corporate and estates marketing and communications group head. 

Roa also said Vermosa Open Streets will feature community-building activities, including roller skating, painting, pocket fitness classes, group classes, and food and retail booths.

“These events will take place with the backdrop of Vermosa’s extensive green spaces, including landscaped parks and the Vermosa Greenway to further enhance communing with nature,” she added. 

The company expects Vermosa Open Streets to attract visitors from neighboring towns, showcasing Vermosa’s appeal as a modern, sustainable community. 

“With its strategic location near major roadways and with notable recreational and institutional establishments such as Ayala Malls Vermosa and the De La Salle Santiago Zobel Vermosa Campus, the

estate is poised to become a weekend destination for those seeking an active, enriching experience,” Ayala Land said. 

Vermosa Open Streets is inspired by Car-Free Sundays at Ayala Avenue, the first Car-Free Sundays initiative in the Philippines. 

Launched by Ayala Land and Make It Makati in September 2023, the program has become a model for similar activities nationwide.

Author

- Advertisement -

Share post: