RLC Residences’s Brand Story premiered recently in time for the launch of Heart Evangelista’s partnership renewal with the brand.
The Brand Story featured the stories of residents of RLC Residences.
One of the stories highlighted how a father’s daughter inspired him to raise his game as a parent so he can provide the best life for her.
“Over the years, we at RLC Residences strive to bring to life homes that are attuned to the needs of our clients. And more than that, we wanted to help them create a delightful experience through living spaces based on their needs. This way, they can achieve the life that they envision for themselves and their families,” said Karen Cesario, marketing head and chief integration officer.
Cesario added: “In designing our projects, we try to put our clients’ needs at the center. We understand how homes play a huge role for families to build and create good memories together. So we will continue to listen to them and incorporate what we learn as we continue to build beautiful and well-designed homes that they can proudly call theirs.”
This is echoed by Ismael Family, one of the RLC Residences homeowners, “We wanted to provide a secure home for our family. What we like most about The Magnolia Residences is its convenience. It’s strategically located. It’s beside the mall and there are so many activities that you can do especially when you have a baby.”
The second story highlighted a buyer’s home journey— from researching about the right home investment, meeting up with a property specialist to explore options, to choosing the right place to call their own. This is followed by how RLC Residences ensures its developments are smart and ready for the future through digital innovations and other relevant home upgrades.
“Because building homes took time, we need to ensure that these spaces are relevant now and ready for the future of our homeowners. Especially during the height of the pandemic, we learned that having a dedicated space for work and features that enhance safety and security are important for our clients so they can continue to live their best life. That’s why we incorporate these inside our condos that add value to their investment, such as Smart Home features, digital services such as myRLC, and even work-from-home provisions inside every unit,” Cesario said.
For a millennial homebuyer like Michelle, having a space where she can be smart and productive is what made her decide to invest in one of the developer’s properties. She said, “At RLC Residences, there are many services. (After getting to know the developments), I realized that this is what I can call my home.”
The last story was of an overseas Filipino worker-mother who finally got her family’s own RLC Residences unit. Having a home in a safe community has always been her family’s dream and seeing it come true is a priceless feeling— the lifelong commitment of RLC Residences.
Just like her, Noel also expressed how he wanted to have his own condo unit where he and his family can enjoy the perks. “I left the Philippines in 1994. My sister bought a unit before, so I had the experience of staying in one of the towers. It’s very accessible to the mall, so it’s very nice. Even my children – when they were here – they found it very convenient to go to the mall and try all the amenities.”
