Filipino property technology company Lhoopa has sold 7,000 homes to low- to middle-income Filipinos across 64 cities since establishing its operations in 2018, Chief Executive Officer and co-founder Marco Caillot said.
Targeting a segment not fully served by traditional real estate systems, Lhoopa used technology to match buyers and sellers to find the right property, Caillot said in an interview.
“Lhoopa’s end-to-end model combines artificial intelligence-powered land assessment and real-time supply-demand matching tools together with a growing network of decentralized partner contractors, brokers, and agents working on-ground,” he added.
According to Caillot, Lhoopa sold over 1,500 homes in the first half of 2025, an increase of 150 percent from close to 600 in the same period last year.
“We’re focused on selling even more to meet the demand for affordable housing,” he said.
Caillot said 75 percent of Lhoopa’s buyers are first-time homeowners, with an average monthly household income of around P20,000.
“These are everyday Filipinos: minimum wage earners, informal workers, and small business owners looking for a stable, dignified place to call home,” he added.
Caillot said the most popular homes on Lhoopa’s platform are those priced under P1.5 million, showing a strong demand for affordable housing.
He said Lhoopa’s network of brokers use the Lhoopa app to find the right property match for their buyers. Once they decide to move forward with a home purchase, Lhoopa also assists buyers with their housing loan application—from helping them prepare the required documents to submission.
Once ready to purchase a home, buyers are asked to provide their basic information, valid ID, and income documents apart from signing the proposal sheet and making the reservation.
“While approval timelines depend on the financing partner, we aim to support our customers—many of whom are first-time homebuyers—by making the overall process less intimidating and more manageable,” Caillot said.
Lhoopa was founded in 2018 with an aim of streamlining the property journey, from acquisition to move-in, so homeownership becomes accessible to underserved communities at scale.
“Our technology and network bring together available properties, accessible financing options, and user-friendly tools that simplify each step of the homeownership process,” Caillot added. “People need a straightforward and practical way to buy a home that doesn’t leave them guessing or overwhelmed.
