Wednesday, April 30, 2025

PropertyGuru to introduce new categories at annual awards

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The PropertyGuru Philippines Property Awards will introduce new categories in this year’s edition of the annual awards, organizers said.

At the Asia Connect Manila event on March 5 in Taguig City, Jules Kay, general manager of PropertyGuru Asia Property Awards and Events, said a total of 123 categories are open for this year’s awards in the Philippines.

The new categories include Best Township Developer and Best Community Developer, acknowledging firms that create thriving, well-integrated live-work-play environments, as well as the Best Mega Township Development award.

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Other new categories include Best Oceanview Condo Development, Best Oceanview Housing/Landed Development, Best Multigeneration Living Condo Development, Best Multigeneration Housing/Landed Development, Best Renovated Residential Development, Best Completed Mixed Use Development, Best Renovated Commercial Development, and Best Affordable Condo Interior Design.

“The Philippines was an outstanding market in 2024, with the awards providing a platform to established and emerging developers, as well as diverse portfolios and properties across various price segments. Our categories continue to reflect changing Filipino consumer preferences—from the shift toward suburban developments in provinces to the demand for immersive retail spaces. Industrial real estate is primed for further growth, while hospitality properties remain promising as tourist destinations around the country ramp up campaigns. We will also continue to award and showcase commercial spaces as outsourcing firms sustain office demand. Once again, the Philippines Property Awards will elevate real estate standards for Filipino property seekers and boost local and international market visibility for developers,” Kay said.

Cyndy Tan Jarabata, president of TAJARA Leisure & Hospitality Group Inc. and chairperson of the PropertyGuru Philippines Property Awards judging panel, said while there are challenges in the market but “we remain optimistic about its resilience, with healthy competition igniting innovation and raising industry standards.”

She added: “Adapting to shifting demands and demographics, townships and master-planned communities are diversifying beyond Metro Manila, creating new opportunities across the country. Our awards have also expanded to recognise developments that remain accessible and affordable to homebuyers and investors, in line with the diverse needs of Filipino property seekers. This diversification, driven by smart urban planning and industrial growth, is poised to be showcased in this year’s awards.”

Known as the Gold Standard of real estate across 15 dynamic markets in Asia Pacific, the PropertyGuru Asia Property Awards series this year continues its legacy of honouring outstanding achievements in property development, architecture, and design in the Philippines.

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