Haus Talk, a homegrown real estate company run by the Madlambayans of Pampanga, has emerged as one of the leading residential developers in Antipolo and San Pedro, Laguna where it has established a diversified portfolio of socially responsible, affordable developments.
The family-run company has a simple business formula: build houses for the working class that are worth every peso of their investment; design houses that exceed the buyer’s expectations; develop idle lands into some of the country’s finest locations; and, create communities that would be a source of pride, especially for the first-time home buyer.
Today, the company continues to offer quality and affordable homes. It has several ongoing projects:
horizontal developments in Barangay San Roque (Eastview Homes 3 and Eastview Residences Premiere) and Barangay Baguyo (Celestis 1 and 2) in Antipolo; and Sta. Rosa (Southview Homes) and San Pedro (Southview Homes Calendola) in Laguna.
Early next year, the Eastview Condominiums is set to be launched in Antipolo, as well as ar high-end development in Quezon City, 50 Jocson Residences.
Also in the pipeline are more economic and mid-market housing projects in Antipolo and San Pedro Laguna, as well as Mariveles, Bataan, and Calasiao, Pangasinan.
Established in the 1980s, Haus Talk was the product of the family’s pivot from a completely different industry: sugar.
Despite the blow to their sugar business, the Madlambayans leveraged their property in Pampanga and raised livestock, tried their hand in farming and opened a pawnshop before finally deciding to venture into real estate by dividing their one-hectare property and selling lots to other families in the province.
This marked the beginnings of Haus Talk, as well as the Madlambayans’ expansion outside of Pampanga.
Haus Talk’s first stop was Cavite, where the Madlambayans established a 3.6-hectare development that catered to underserved mid- to low-income families who wanted to live in an affordable gated community.
The company’s formal establishment in 1994 spurred more residential developments, which included Eastview Homes 1 and 2 in Antipolo; Southview Homes 1 and 2, and South Hills in San Pedro Laguna; and Eastview Homes Marikina, Tradition Square Maceda, Eastview Town Homes Marikina, Tradition Square, and Winn Residences in Metro Manila.
