PHirst Park Homes, the first-home brand of Century Properties Group, said it is gearing up for nationwide expansion with a planned entry into Mindanao.
Its maiden project is in General Santos City – PHirst Park Homes Gen San. Nestled in Brgy. Baluan and accessible via the Sarangani-Davao del Sur Coastal Road, the 25-hectare master planned community with an estimated sales value of P5.3B, is targeted to bring in over 2,000 homes to Mindanaoans.
The project will feature the Amani, a townhouse with a 36 sqm floor area on typical lot areas ranging from 44-60.5 sqm with introductory prices between P1.8-2.1M; and the Dua, a single-attached unit with a 48 sqm floor area on a typical 77 sqm lot area, with prices starting at P2.8M. Each home is expandable to accommodate the needs of a growing family.
“PHirst’s expansion in Mindanao, through PHirst Park Homes Gen San, directly reflects our unwavering vision to empower Filipino families with access to quality homes,” said Ricky M. Celis, President and CEO of PHirst.
In 2023, the brand expanded beyond Luzon with the launch of PHirst Park Homes Bacolod – its first development in the Visayas. The 16-hectare community, designed to deliver nearly 1,500 homes, set the stage for PHirst’s regional growth. By August 2025, the project is on track to turn over its first batch of homes.
Currently, PHirst operates 31 active projects across Luzon and Visayas, with developments in key locations in Cavite, Laguna, Batangas, Quezon Province, Bulacan, Pampanga, Bataan, Nueva Ecija, and Bacolod City [Negros Occidental].
