PH to showcase products in EU-based consumer goods fair

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DESIGNPhilippines, the country’s banner event that markets the creativity and artisanship of competitive Filipino brands and manufacturers in the international stage, will participate in the leading European trade show Ambiente in Messe Frankfurt, Germany from January 26 to 30.

This year, Ambiente presents contemporary perspectives on modern lifestyle—taking on circular design, careful use of resources, rediscoveries from the archives, and new innovations as key inspirations.

The Philippine delegation, led by the Center for International Trade Expositions and Missions (CITEM), an attached corporation of the Department of Trade and Industry (DTI), features a roster of 40 accomplished and up-and-coming Filipino brands and manufacturers.

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In the 2023 edition of Ambiente, DESIGNPhilippines generated a total of $2.73 million in sales with 30 participating companies.

This year, CITEM is bringing its biggest delegation of Philippine enterprises and manufacturers, collectively aiming to reach $3.82 million in sales during the five-day trade fair.

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