Real estate industry experts said the pandemic has lured an emerging market to the affordable housing segment, the millennials.
Developer BRIA Homes said this generation has been earnestly looking into purchasing their dream homes now rather than later.
This market, it said, look for innovative features in a home that suit their changing needs – house and lot units and condominiums that are affordable but of superior-quality.
BRIA Homes said it is well positioned to address this market’s requirement: residential units which have features designed to suit millennials’ lifestyles, layouts that optimize living spaces and easy access to essential establishments such as hospitals, government agencies, offices and workplaces, transport centers, and retail hubs.
BRIA has likewise been quick to respond to this market’s demands for optimized residential spaces that encourage flexible work arrangements.
BRIA projects have access to major roads and highways which make everyday commute or drive for young professionals or entrepreneurs easier.
All BRIA communities are safe and secure by gated entrances and exits, 24/7 CCTV coverage, solar lighting at night, and perimeter fences. Each project is maintained by a property management staff that sees to residents’ property-related needs and ensures everyone’s adherence to the current health and safety protocols. BRIA’s 24/7 digital customer relations management is likewise on hand to assist homeowners.
To fulfill the millennials’ much-vaunted need for work-life balance, BRIA communities offer recreational facilities such as basketball courts, multi-purpose halls, and lush landscaped spaces for casual strolls.
For residents’ and homeowners’ utmost productivity and remote learning needs, BRIA Homes has set up reliable Internet connections across all its 50 plus projects nationwide.
To sustain the momentum, BRIA Homes has come up with more options to meet millennials’ growing demand for affordable housing. For instance, BRIA’s newest condominium brand, Astra Vertical Villages, is ideal for millennials who wish to invest in properties.
Located in suburban cities such as General Trias in Cavite, and Calamba in Laguna, Astra condominiums are alternatives to residential tower blocks seen in big cities.
Featuring BRIA trademarks such as stylish design, strategic location, and modern amenities, units in Astra Vertical Villages come with a ‘starter pack’ price tag.