Rockwell Land remains insulated from the oversupply affecting the residential market, a top official said.
“The reported oversupply is primarily concentrated in the mid-market. Our portfolio has always been driven by high-end projects,” said Valerie Soliven, Rockwell Land president and chief operating officer, at the company’s stockholders meeting last week.
Soliven said in the first quarter of 2025, the company has recorded P8.2 billion worth of reservation sales — a record.
That is 70 percent higher than what was posted in the same period in 2024 of about P4.82 billion.
Residential development continues to be the largest contributor to Rockwell Land’s revenues, Soliven added.
In 2024, the segment generated P15.9 billion in revenues, up 10 percent from P14.45 billion in 2023, the company said. That is about 79 percent of Rockwell Land’s consolidated revenues of P20.1 billion in 2024.
From the total first quarter 2025 reservation sales, Rockwell Land said P3.5 billion is credited to the overwhelming response to newly launched horizontal projects.
The Samanean at Paradise Farms in Bulacan and Molinillo at Rockwell Center Lipa each saw its first phase taken up rapidly upon launch in December 2024, the company pointed out.
Lauan Ridges by Rockwell in Mataasnakahoy and Lipa, Batangas launched the first phase in February 2025 and is more than 50 percent sold.
“This affirms the growing market demand for horizontal properties, enhanced by the elements of a thoughtfully curated self-contained community,” Rockwell Land said.
The high-end condo development in Rockwell Center Makati, Edades West, contributed 20 percent to the total first quarter reservation sales, the company said.
“These results strengthen the continued demand for premium residential developments, and the resilience of the luxury segment in the real estate industry,” it added.
Rockwell Land said it will soon announce a full-service hotel at Aruga Resort and Residences–Mactan.
According to Nestor Padilla, Rockwell Land chairman, the company is set to launch new projects in the second half of 2025 but did not disclose details.
When asked if Rockwell’s upcoming launches would still focus on the residential market, Executive Vice President Davy Tan said the company has over 500 hectares in landbank which will allow it to expand its residential, retail and office portfolio.
In Cebu City, the company said the mixed-use IPI Center Done Rockwell will expand with the acquisition of a 7,500-square-meter property adjacent to it.
The community then provides further convenience with more space for its retail component and an additional access point directly to Gov. Cuenco Avenue (formerly Banilad road).
