PHINMA Property Holdings Corp. (PHINMA Properties) has recognized the need to shift focus to horizontal developments outside of the National Capital Region (NCR).
Even before the pandemic, it had begun to position the organization to capitalize on the regional development boom beginning in 2018.
“We continue to evolve as a company and adjust to the market’s needs,” said Raphael Felix, PHINMA Properties president and chief executive officer . “Being in the regions, with land at a fraction of the cost compared to NCR, the shift to horizontal developments was the sensible direction.
The ongoing pandemic and lockdowns have further strengthened our conviction that this is the right way forward,“ Felix said.
The company is preparing to launch two new horizontal developments within the year in Batangas and Davao.
The 9.5-hectare PHINMA Maayo San Jose, set for launch within the third or fourth quarter of 2021, will offer buyers more comfort and space through its 545-unit townhouse and single attached home development. It is designed with native-inspired elements that will highlight Batangas’ rich legacy.
The PHINMA Maayo Tugbok, on the other hand, is a 9.6 hectare residential development in Tugbok District, Davao City. The 644-unit project combines modern Filipino style with future-proofed home features and fully-integrated amenities.
“The fact that more home buyers prefer more space and comfort at home and away from crowded urban areas, benefits our decision to go regional and horizontal,” said Felix.
