Milan Design Week, the world’s largest annual design event, served as an ideal stage for GROHE SPA, the premium sub-brand of GROHE.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings.
The word SPA originally comes from the first letters of “Salus per aquam”, which is the founding concept behind GROHE SPA. Celebrating the transformative power of water at the impressive Palazzo Reale near the Duomo, GROHE showcased carefully curated bathroom solutions that epitomize new luxury and bespoke quality in a holistic installation.
Based on the concept of “Aquatecture” — the fusion of water and architecture — the GROHE SPA installation in the courtyard of Palazzo Reale unveils a series of spaces that elevate the significance and importance of water in architecture, and the health and well-being benefits this infusion brings. Conceived by the in-house LIXIL Global Design and Brand Identity team, the “Aquatecture” installation pays tribute to the history of the building, interwoven with the contemporary GROHE SPA “Salus per aquam” concept. Inspired by the former courtyard garden and in synergy with Milan Design Week’s theme “Materia Natura”, it thoughtfully blends nature and architecture to create immersive spaces that reflect the essence of GROHE SPA. These carefully curated spaces echo the former garden, creating sensual areas to reflect, revitalize, and energize.
Each “Aquatecture” space represents one of the four tiers that bring GROHE SPA to life. Visitors embark on their immersive journey at the fourth tier that shows industry-leading products to create the ultimate home spa hideaway. Shower solutions like GROHE Rainshower Aqua and the F-Digital Deluxe modules combine timeless elegance with modern technology, using light, steam, sound and smell to delight the senses. In addition, the GROHE Atrio Outdoor Shower provides a refreshing and rejuvenating experience, enabling a stronger connection to nature and the tranquility this brings. Transitioning to the third tier, the spotlight is on the GROHE Colors Collection with the new Satin finish. Offering a luxurious touch and expanded design choices for a personalized look, the new finish is available for GROHE Allure and GROHE Atrio, as well as matching showers and accessories in the colors Satin Steel and Satin Graphite.
