Sunday, April 27, 2025

2024 a challenging yr for property sector — DMCI Homes

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DMCI Homes considers 2024 a challenging year for the real estate industry in general but said this prepared the company for the industry’s recovery.

“This allowed us to sharpen our focus. We focused our efforts on strengthening our financial position, preparing for future launches and developing new products for underserved markets. As the market recovers, we are ready to roll out projects that offer strong value and quality,” said Alfredo Austria, DMCI Homes president, in a statement.

Austria in an earlier statement said DMCI Homes remains optimistic about the real estate market despite industry challenges, saying housing remains an essential need for many Filipinos.

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 Austria said as new families and households continue to emerge, the demand for quality housing persists. 

“Every year, thousands of new families are formed, and new households are created. Good housing remains a need, perhaps even a dream for many of our fellow Filipinos,” Austria said.

DMCI Homes reported a net income of P2.8 billion in 2024, down 31 percent from P4 billion the previous year.

DMCI Homes said it continues to reel from the slower sales and fewer project launches during the pandemic period, which tempered recognized revenue for the company.

It, however, did not provide revenue figures.

DMCI Homes said residential demand remained soft in 2024 resulting in a 22- percent decline in unit sales compared to the previous year.

The company said it noted an increase of 18 percent in the average selling price per unit, while price per square meter price rose by 8 percent, mainly driven by elevated construction costs, the company’s shift toward more premium, centrally located developments and the sale of larger units.

“Recent launches in Pasig, Quezon City, Cebu, and leisure developments continue to position DMCI Homes in more accessible and strategic locations,” the company added.

DMCI Homes completed 11 buildings last year, up from seven in 2023, contributing to a rise in ready-for-occupancy (RFO) inventory.

It said 22 percent of RFO units have been leased through the growing rent-to-own program.

“While our selling prices rose year-on-year due to rising construction costs and a shift toward more premium developments, they remain highly competitive given the quality and value we deliver. We remain committed to making homeownership more accessible, with homes built to the standards that define DMCI Homes,” said Austria.

This year, DMCI Homes has seven pipeline projects worth P35 billion that are set for launch, saying the timing will depend on market demand and prevailing conditions.

“To support sales and leasing, the company is offering flexible payment terms, restructuring options, and expanding its rent-to-own program. It is also strengthening its sales network through enhanced in-house and international efforts,” Austria said. 

For the past two years, DMCI Homes has steadily broadened its portfolio to include not only residential developments but also leisure properties under its DMCI Homes Leisure Residences brand.

In 2023, the company launched Solmera Coast in San Juan, Batangas, which quickly became one of its top-performing projects, selling 74 percent of launched units within five months.

DMCI Homes said the leisure residences brand launched Moncello Crest in Tuba, Benguet, in 2024 and has shown exceptional sales performance. 

DMCI Homes said property consultancy firm Colliers Philippines cited Moncello Crest as a good example of condotel projects doing well outside Metro Manila. 

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DMCI Homes it marked a milestone in the fourth quarter of 2024 with the launch of Kalea Heights in Guadalupe, Cebu. 

The park-like development offers 3.6 hectares of open space, highlighting DMCI Homes’ vision of bringing its signature resort-inspired communities and quality craftsmanship to regional markets.

“I am confident that our unwavering pursuit of excellence and superior value will continue to set us apart from our competition and provide us with the unique opportunity to offer homes that our customers truly deserve,” Austria said.

DMCI Homes said it distinguishes its projects with best-in-class condominium units, flexible ownership options, and a strategic expansion plan that caters to evolving market demands.

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