Marking six decades of unflagging service to the Bacolod community, Isuzu Philippines Corporation and Southern Auto Mart and Trading Corporation unveiled the newly refreshed Isuzu Bacolod dealership—now upgraded to reflect the brand’s Isuzu Outlet Standard (IOS) design philosophy. This marks 60 years of service to the Bacolod community.
The grand opening capped off a week-long celebration that began with a vibrant mall tour at SM City Bacolod, where the rugged Isuzu D-MAX pickup and the versatile mu-X SUV took center stage. These vehicles have become trusted companions for families, entrepreneurs, and adventurers across Negros Occidental.
The highlight of the celebration was the grand inauguration of the dealership, where guests were welcomed into a transformed space that blends modern design with customer-centric functionality. The entire facility spans 3,000 square meters, offering ample room for upgraded amenities and services. The showroom, spanning 374 square meters, now features a sleek front fascia and ample display space to showcase three light commercial vehicles (LCVs) and one commercial vehicle (CV).
The new Customer and Sales Lounge provides a more comfortable and engaging environment where clients can discuss vehicle options, financing, and services in a relaxed, professional setting. Meanwhile, the relocated Body Repair Shop streamlines workflow and reduces turnaround time for repairs, ensuring faster service delivery. The renovated Service Area, spanning 1,612 square meters, is now brighter and better ventilated, facilitating easier operations. It has service bays for 15 light commercial vehicles and 1 light to medium duty truck, catering to both fleet customers and individuals.
“We at IPC are honored to celebrate an incredible milestone with Isuzu Bacolod—60 years after it first opened its doors. Now aligned with IOS standards, Isuzu Bacolod is more equipped to meet the demands of this thriving city. Together with our partner SAMTC, we aim to deliver unmatched Sales and After-sales services through the upgraded showroom and customer lounge, as well as the bright and well-ventilated service area,” IPC President Mikio Tsukui said during the ceremony.
Key figures, including SAMTC Chief Financial Officer Marc Vincent Tiu, Vice President for Sales and Aftersales Mark Joseph Espino, and General & Finance Manager Lester Marcelo Uy, attended the event. Jonathan Diaz, Executive Assistant from the Office of Bacolod City Mayor Greg Gasataya, also joined the celebration, expressing optimism about the dealership’s role in driving economic growth and mobility in the region.
SAMTC President Marc Vincent Tiu reflected on the dealership’s journey. “Since our founding, we have been unrelenting in our mission to provide reliable vehicles that power Bacolod’s businesses and families. This new IOS dealership is a testament to our commitment to continuously improve—with our customers always at the heart of everything we do.”
The celebration culminated in an anniversary party that honored loyal employees, unveiled SAMTC’s refreshed branding identity, and paid tribute to the decades of service that have shaped the dealership’s legacy.
