LAST year proved to be a major milestone for motorcycle maker Honda Philippines, Inc. (HPI), as it continued to be the No. 1 motorcycle manufacturer in the country in terms of production and sales
“Despite the challenges and unpredictable economic condition, HPI is truly grateful for a year that was. With the support and partnership of our distributors, dealers, and customers, we’re confident that we can take the joy of mobility to greater heights. They serve as our inspiration to be better each year and we look forward to achieving more milestones with them in 2023 and beyond,” HPI Vice President for MC Sales and Supply Chain Management Jomel Jerezo says.
One of the proudest moments of HPI this year is the local production of its 7 millionth production motorcycle in August. The company celebrated the innovation by manufacturing a TMX125 ALPHA. As an iconic display of this incomparable achievement, HPI builds units at its 20-hectare plant in Batangas with processes designed to ensure safe, efficient, economical, and environment-friendly technology at the service of people and the community.
HPI also extended its efforts to grow and strengthen the country’s motorcycle riding community through education with another meaningful partnership with JMS Motocross School. Under the group’s Ride Red campaign that aims to ride a Honda motorcycle, HPI announced that it will provide CRF FUN Bikes to JMS Motocross School. The idea is to give customers, students, and racers fulfilling the dream of each customer’s students, racers to access these champion bikes, allowing them to learn and ride competitively.
Honda’s renowned CRF series is a line of four-stroke motocross, trail, and dual sport motorcycles, which include the CRF450R, CRF250R, CRF150R, CRF125F, and the CRF125F Big Wheel. The CRF450R and CRF250R are Honda’s celebrated champion bikes in Off-Road racing, famously used in several World Championships by illustrious riders such as Tim Gasjer and Hunter Lawrence.
HPI likewise went full throttle in launching new motorcycle models and Flagship Stores. Among HPI’s releases, this year was the latest edition on strengthening model lineup in higher displacement to enjoy the fun through the Honda Big Bikes CB500F, CBR650R, CB650R, CBR1000RR-R Fireblade SP, X-ADV, the Gold Wing. Its’ adventure bikes, including the CB150X and CRF1100L Africa Twin, and the newest underbone model the Wave RSX, and the introduction of Honda’s 160cc line including the CLICK160, AirBlade160, and ADV160 aside from its fun bike line, including the CRF250RX CRF125F Big Wheel.
To cater to the market demand of the customers, before the year ends HPI released, the all-new CLICK125. This new model will certainly resonate with Filipinos, being locally produced. More Filipinos will experience the comfort of everyday life through the joy of mobility, through this ultimate game-changer.
Widening the reach of HPI in offering these rides and more was the opening of groundbreaking Flagship Stores across the country. This includes Du Ek Sam Inc. in Tagbilaran, Bohol, Guanzon Group of Companies, in Tondo, Manila, Triumph JT Marketing Corporation in Caloocan, Solid Motorcycle Distributors Inc. in Aklan, the Honda Motor Sports, Inc. in Angeles, Pampanga, and Motorista Motors in Mindanao Avenue, Quezon City.
“With all these accomplishments in the rearview mirror, HPI now turns its focus straight ahead to achieving more great things in 2023,” Jerezo says.
