Thursday, September 18, 2025

GEELY EMGRAND REVIEW: Luxury made affordable

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GEELY married Volvo in 2010, and the obvious children of that union are the Coolray, Okavango and the Emgrand. Of these cars, it is the Emgrand that adopted the Volvo DNA by a genetic infusion.

The Emgrand, (also known as its numerics, the GC9) incorporates design elements and technology derived from Volvo, including a similar front grille design and its platform is based on the S80. The car benefits from Volvo’s expertise in developing advanced safety technologies, as well as its no-nonsense but stylish designs. It is often referred to as a brand that combines affordability, luxury, and performance.

There is so much style in the simple rendition of the Geely’s rear. (Photo by Desmond Gregeory Tribdino)

The Emgrand is the flagship model of the Geely brand and was first introduced in 2008. Since then, the car has undergone several facelifts, with the latest 2023 model offering a modern design, advanced technology, and excellent driving dynamics.

Luxury can’t. Be affordable.

Let’s be clear here. Luxury cannot be affordable. The very definition of the word itself does not allow it. Luxury is being in the state of great comfort and extravagant living. Thus the price range of the 5-seater Emgrand between P753K for the manual transmission version to P999K for the “Premium” in CVT, with all the bells and whistles, is affordable.

We test drove the P798K “Comfort” version, which by any stretch of the wallet is affordable given its size and the amount of comfort and luxury it provides. Geely takes pride and making the best out of materials and technologies and packaging it into a suitable package that isn’t only financing friendly but also filled with value.

Swedish genes

Now, isn’t this distinctly, Swedish? (Photo by Desmond Gregeory Tribdino)

The Geely Emgrand boasts a sleek and stylish exterior design that is sure to turn heads on the road. The front fascia features a bold chrome grille and sleek LED headlights that give the car a modern and upscale look. The overall design is refined, with sharp lines and smooth curves that contribute to the car’s aerodynamic efficiency. The Emgrand’s exterior design not only enhances its aesthetic appeal but also improves its driving dynamics, ensuring a smooth and comfortable ride.

IKEA inside

Blue jean like material and strongly bolstered seats. The color mix and material choices, most definitely IKEA. (Photo by Desmond Gregeory Tribdino)

The Geely Emgrand’s interior is spacious, comfortable, and well-appointed, making it a great choice for long drives. But it does this without too much glitz and with the simplicity of IKEA designs. The seats are supportive and offer plenty of legroom and headroom for both front and rear passengers. Soft-touch surfaces and tasteful trim accents add to the overall luxurious feel of the cabin. The Emgrand is also equipped with modern features such as a touchscreen infotainment system, smartphone connectivity, and a user-friendly interface, providing convenience and ease of use.

Performance and handling

Under the hood, the Geely Emgrand is powered by a 1.5-liter  four-cylinder engine offering respectable power and torque, and striking a balance between performance and fuel economy. The Emgrand’s suspension setup effectively absorbs road imperfections, ensuring a comfortable and stable ride. The steering is also precise and responsive, making the Emgrand easy to maneuver in tight spaces.

Safety features

The driver’s side is elegant, reserved and all-business. (Photo by Desmond Gregeory Tribdino)

The Geely Emgrand is equipped with a host of advanced safety features, including multiple airbags, anti-lock brakes, stability control, and traction control systems. Additionally, some variants of the Emgrand offer driver assistance technologies such as adaptive cruise control, blind-spot monitoring, and lane-keeping assist. These safety features contribute to a sense of confidence and security behind the wheel, ensuring a safe and enjoyable driving experience.

Driving feedback

The Geely Emgrand offers a smooth and comfortable ride, with refined handling and a composed demeanor on the road. The car’s well-tuned suspension system ensures that passengers are not jostled around on rough or uneven roads. The steering is also responsive, making the Emgrand easy to control and maneuver, even at high speeds. The car’s quiet cabin also enhances the overall driving experience, ensuring a peaceful and serene journey.

The Geely Emgrand is an excellent choice for those seeking an affordable, luxurious, and performance-driven sedan. Its modern exterior design, comfortable and well-appointed interior, and advanced safety features contribute to an overall enjoyable driving experience. Geely’s focus on providing value for money is evident in the Emgrand, making it a compelling choice for buyers seeking a premium sedan without breaking the bank.

More than subtle branding. (Photo by Desmond Gregeory Tribdino)

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