“PIMS 2024 is shaping up to be more than just a car show;
it’s a window into the future of mobility in the Philippines.”
THE 9th Philippine International Motor Show (PIMS) is set to be a defining moment for the Philippine automotive industry. Presented only every two years, the PIMS showcases the latest advancements the local automotive world, but for 2024, the focus is shifting to sustainable mobility and cutting-edge technology.
From October 24-27, 2024, the World Trade Center in Pasay City, Metro Manila will transform into a hub of innovation, with the theme “Dare. Drive. The Future Redefined” setting the stage for a glimpse into the future of driving. For many it has become more than just a car show, it is a venue to explore and get ready to buy their next car. The event promises to be a must-attend for car enthusiasts, industry professionals, and anyone interested in the
Malaya Business Insight compiled the showstoppers of select, leading automotive brands are not only showing off their latest models but also their commitment to sustainability, innovation, and customer-centric solutions. evolving landscape of the automotive world.
Changan debuts at PIMS
Changan Auto, is set to make its debut at the 9th Philippine International Motor Show, marking a significant step in the brand’s expansion within the Philippines, spearheaded by official distributor Inchcape Philippines.
Known for its commitment to quality and innovative engineering, Changan is poised to impress attendees with its diverse lineup of vehicles that combine advanced technology with stylish design.
Among the highlights of Changan’s PIMS showcase is a special preview of the all-new Hunter, the world’s first range-extended electric vehicle (REEV) in a pickup truck format. The Hunter boasts an impressive range of 1,031 km. Additionally, the limited-edition Uni-T Midnight Edition will be on display, featuring exclusive design elements such as gloss black accents and carbon fiber trim.
Changan Auto’s presence at PIMS signifies its growing commitment to providing Filipino customers with access to innovative and affordable vehicles. The brand’s participation in this year’s event is expected to further enhance its recognition and market share within the Philippine automotive landscape.
Chery to launch the Tiggo 2
Chery Auto Philippines is set to make a splash at the 9th PIMS and officially launch the new Tiggo 2 Pro, positioning it as the centerpiece of its booth. The automaker aims to leverage this opportunity to highlight its commitment to providing innovative and stylish vehicles that cater to a variety of lifestyles.
The new Tiggo 2 Pro is expected to be a key attraction at the Chery pavilion. While details remain limited, the updated model likely features enhancements in terms of design, technology, and practicality. Visitors will have the opportunity to experience the new SUV firsthand through test drives offered throughout the four-day event.
In addition to the Tiggo 2 Pro launch, Chery will also provide a sneak peek at the new 5x Pro, further
demonstrating its commitment to refreshing its model lineup. Attendees can also explore other vehicles in Chery’s portfolio, including the Tiggo 5x Pro Hybrid, Tiggo 7 Pro Hybrid, and the Tiggo 8 Pro Plug-in Hybrid Electric Vehicle (PHEV).
Adding a touch of excitement to the Chery booth, the Chery Tiggo Crossovers volleyball team will be making a special appearance on Saturday, October 26th. Fans and visitors will have the chance to meet the players and obtain signed merchandise.
Chery Auto Philippines’ participation in PIMS reflects its ongoing efforts to strengthen its presence in the Philippine automotive market and engage with consumers through exciting new products and experiences.

Honda hybrid
Honda Cars Philippines, Inc. (HCPI) has chosen PIMS 2024 as the platform to officially unveil the Civic RS e:HEV to the Philippine market. This will be a prime opportunity for car enthusiasts and potential buyers to get a firsthand look at this exciting new model and learn more about its features and capabilities.
While pricing details remain under wraps, the Civic RS e:HEV is expected to be positioned at the top of the Civic range, reflecting its advanced technology and premium features.
With its combination of sporty styling, advanced hybrid technology, and comprehensive features, the Civic RS e:HEV is poised to be a strong contender in the Philippine automotive market. Its arrival signals a new era for the Civic, one that embraces electrification and sustainable mobility without compromising on the driving enjoyment that has made it a beloved nameplate for generations.
Hyundai innovation
Hyundai Motor Philippines (HMPH) is arriving at PIMS with a clear message: the future of mobility is here. Their pavilion will be a dynamic showcase of innovative technology and customer-centric experiences. The SANTA FE Hybrid and TUCSON Hybrid will be prominently displayed, demonstrating Hyundai’s commitment to fuel efficiency and lower emissions.
These vehicles represent a significant step towards a greener automotive landscape in the Philippines. For those seeking versatility, the Stargazer X and Staria will be on hand, showcasing Hyundai’s ability to cater to diverse needs and lifestyles. The Stargazer X, with its robust design and spacious interior, will appeal to adventurous families, while the STARIA offers a luxurious and comfortable ride for those who value sophistication. Car enthusiasts will gravitate towards the high-performance ELANTRA N, a testament to Hyundai’s dedication to pushing the boundaries of driving excitement.
Visitors will have the opportunity to experience Hyundai’s vehicles firsthand through test drives, allowing them to feel the performance and handling of the latest models. In a move that bridges the gap between automotive and technology, HMPH will also feature SPOT the robot, a cutting-edge creation developed in collaboration with Boston Dynamics.
This serves to highlight Hyundai’s exploration of robotics and its potential role in shaping future mobility solutions. To further engage visitors, HMPH will offer personalized merchandise at the Hyundai Creative Nook, exclusive N merchandise and parts at the N Garage, and the first-ever Hyundai N Racer Simulator, providing a virtual taste of the thrill of high-performance driving.
PIMS attendees can also take advantage of exclusive event offers, including discounts on the vehicles on display and free Preventive Maintenance Service with the purchase of a STARGAZER.
Isuzu surprises with carbon neutral options
Isuzu Philippines Corporation (IPC), a leader in the Philippine commercial vehicle market, is signaling a major shift towards sustainability at PIMS 2024. While keeping specific details close to its chest, IPC’s presence will undoubtedly revolve around its exploration of carbon-neutral vehicle options.
IPC is actively evaluating the introduction of electric and hybrid vehicles to the Philippine market, aligning with the global trend towards electrification and demonstrating its commitment to reducing its environmental impact.
Recognizing the challenges of EV adoption in the Philippines, particularly the need for adequate charging infrastructure, IPC is taking a strategic approach that involves careful planning and collaboration to ensure a smooth transition to electric mobility. IPC sees hybrid technology as a crucial stepping-stone towards full electrification, offering improved fuel efficiency and lower emissions while utilizing existing infrastructure.
This makes hybrid vehicles a particularly viable option for the Philippine market. IPC’s exploration of carbon-neutral vehicles represents a significant stride towards a more sustainable automotive industry in the Philippines, and as a leading truck brand, their commitment is likely to influence other players in the market.
Jetour strengthens local SUV market
Jetour is making a strengthening its grip on the local SUV market at PIMS 2024, showcasing its commitment to providing stylish and technologically advanced vehicles at competitive price points. Here’s what we know about Jetour X50 and T2 Terminator SUV.
The Jetour X50 is a compact crossover is set to be a key highlight, slotting below the X70 and competing with models like the Honda HR-V and Toyota Corolla Cross. It boasts a distinctive design with a “Baleen” grille and Eagle Eye LED headlights. Inside, a 10.25-inch infotainment screen with Apple CarPlay and Android Auto is expected. Power comes from a 1.5-liter turbocharged engine producing 156 hp and 230 Nm of torque, paired with a 6-speed dual-clutch automatic transmission. Notably, the X50 features all-around independent suspension for enhanced handling.
The rugged Jetour T2 Terminator is aimed at adventurous buyers seeking off-road capability. Details are scarce, but expect a robust design and features geared towards tackling challenging terrain. It could potentially be offered with a hybrid powertrain, aligning with Jetour’s global push towards electrification.
Jetour is emphasizing its focus on technology and design, aiming to appeal to tech-savvy buyers who appreciate modern features and stylish aesthetics. Expect to see advanced infotainment systems, driver-assist technologies, and contemporary design elements across their vehicle range.
Mitsubishi to debut global car
Mitsubishi Motors Philippines Corporation (MMPC) is set to make history at PIMS 2024 by hosting the world premiere of its latest concept vehicle, a 7-seater SUV. This unprecedented move underscores the Philippines’ growing importance in Mitsubishi Motors’ global strategy.
The 7-seater SUV concept is designed with ASEAN drivers in mind, reflecting MMPC’s deep understanding of the region’s unique needs and preferences. The concept car is expected to showcase Mitsubishi’s heritage of craftsmanship and its commitment to developing vehicles that are reliable, practical, and enjoyable to drive. Choosing the Philippines for this global debut highlights the country’s strategic importance for Mitsubishi Motors and its potential as a key market for future models.
As MMPC President & CEO, Ritsu Imaeda, stated, “The decision to have the world premiere in the Philippines is a testament to the country’s growing importance within Mitsubishi Motors’ global operations. This new concept reflects Mitsubishi Motors’ vision of delivering top quality vehicles to the ASEAN region, and we are thrilled that this will be showcased for the first time in the Philippines.”
Suzuki wants a greener future
Suzuki Philippines is bringing a dynamic and engaging experience to PIMS 2024, with a focus on innovation, sustainability, and customer satisfaction. Suzuki will showcase its dedication to a greener future with its Hybrid models, which offer a balance of performance and fuel efficiency.
A groundbreaking concept car, hinting at Suzuki’s vision for the future of mobility, is set to be unveiled at PIMS, generating excitement and curiosity among attendees. Fans of the iconic Suzuki Jimny can anticipate the debut of a fresh and exciting iteration of this beloved SUV, promising enhanced off-road capabilities and a bolder design. The Suzuki booth will offer a range of activities for visitors of all ages, including test drives, family-friendly games, and a dedicated Safety Scouts Corner for children to learn about road safety.
Toyota goes “Beyond Zero”
Toyota Motor Philippines (TMP) is boldly embracing carbon neutrality with its “Beyond Zero” movement, showcasing a multi-pathway approach to achieving a sustainable automotive future. TMP will display a range of electrified vehicles, including a concept car making its Southeast Asian debut, highlighting Toyota’s commitment to reducing emissions and exploring alternative fuel technologies.
TMP will also showcase its latest advancements in intelligent mobility solutions, including autonomous driving technologies and connected car features, designed to enhance safety and convenience. Visitors can experience Toyota’s Hybrid Electric Vehicles (HEVs) firsthand through test drives, demonstrating the brand’s commitment to providing practical and accessible solutions for sustainable mobility. Toyota Mobility Solutions Philippines will feature its latest products and services, including Toyota RentaCar and Fleet360, catering to diverse mobility needs.
“Beyond just displaying vehicles, we are excited to introduce the Beyond Zero concept that Filipinos can be part of. Our showcase is a demonstration of our multi-pathway approach to carbon neutrality, and we would like to encourage everyone to join us and see how we can achieve a Beyond Zero future,” Danny Cruz, TMP First Vice President for Vehicle Sales Operations shared, “
PIMS 2024 is shaping up to be more than just a car show; it’s a window into the future of mobility in the Philippines. These leading automotive brands are not only showcasing their latest models but also their commitment to sustainability, innovation, and customer-focused solutions. The event is a must-attend for car enthusiasts, industry professionals, and anyone interested in the evolving landscape of the automotive world. – with Raymond B. Tribdino