Vinfast opens shop in Europe

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AS Vietnam’s national car company VinFast opened six of thirty-six dealers in California, it had just set up shop in Europe with plans to open 50 stores across Germany, France and the Netherlands. The reveal came at the European premiere of its VF 8 and VF 9 smart electric vehicles at EVS35 last June but it was only last week when the final number and plans were revealed as it detailed new sales policies exclusive to European markets, including a premium home delivery and familiarization service.

“Announcement of VinFast Stores in French, German and Dutch markets affirms VinFast’s seriousness and commitment to Europe.” Madam Le Thi Thu Thuy, Vingroup Vice Chairwoman and VinFast Global CEO expressed.

The automobile manufacturing arm of the VinGroup plans to open at least 25 VinFast stores in Germany, 20 in France and 5 in the Netherlands. The first confirmed German locations include Frankfurt, Berlin, Cologne, Oberhausen and Hamburg. In France, locations include Paris, Marseille, Nantes, Rennes, Nice, Montpellier, Aix en Provence and Metz. It is expected that Amsterdam will be the first VinFast store to open in the Netherlands.

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Following a robust evaluation process that considered factors such as existing infrastructure, locality and potential EV community, locations have been selected to optimize customer convenience. Stores will vary in size and offer sales-only or a comprehensive sales and servicing capability.

“VinFast is not just here to sell cars. We are here to inspire change and accelerate the transition to electric vehicles for the benefit of the environment. We are here to support every customer on their journey with VinFast, from reservation to their experiences throughout the vehicle life. We are confident that beside our reasonable pricing, product quality, innovative and flexible sales policies, our outstanding service will be the key factor to provide customers with excellent ownership experiences.”

VinFast has recently announced the pricing details of the VF 8 and VF 9 along with their battery subscription plans for Dutch, German and French markets, which provide consumers with a wide range of flexibility. Pioneering customers who purchase VF 8 and VF 9 in 2022 and 2023 will benefit from a rewarding subscription rate policy that permanently attaches to the vehicle for its entire life.

VinFast is actively working with strategic partners in the markets to develop EV infrastructure and optimized solutions for customers. The partnership with FCA Bank, announced in May, enables flexible and innovative financing services to make premium EV ownership attainable to everyone. The announcement of imminent European VinFast Stores marks the next milestone in the company’s go-to-market strategy to make the EV transition more accessible, convenient and dynamic.

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