VinFast, Vietnam’s “national car”, opens the first six of a planned 36 dealerships in California, as it explores expansion throughout the US. Currently, the company calls these “stores” to differentiate them from their own dealerships that sell and service their all-electric vehicle line-up.
“The opening of the first six VinFast Stores in the US marks an important milestone in the company’s global journey, as we move toward bringing premium products and services to American consumers,” Le Thi Thu Thuy, Vingroup Vice Chairwoman and VinFast Global CEO said in a press statement.
The first six VinFast stores are located in prime locations across California. The simple opening ceremony took place at the Santa Monica Place store, one of the most modern, high-traffic shopping centers in the Los Angeles area.
Designed to convey the “Future of Mobility” theme, VinFast Stores are created with a futuristic and minimalist design language and integrate interactive technology for a seamless “Online-to-Offline” experience. The spacious in-store ambience blends modern features in harmony with Eastern heritage and beauty inspired by nature that visually connects to VinFast’s goal of creating a sustainable future for everyone.
VinFast’s strategy to expand its network of locations in the US and eventually to the whole of North America follows an announcement early in June of 50 sales stores in Europe. Adding to that strategy are its brand-building efforted rooted in personalized relationships with customers. This is to ensure the yet-to-be-known automobile marque will bring with it desirable traits of convenience, peace of mind and reliability throughout the process of purchasing and owning its electric vehicles.
“I believe that introducing VinFast and interacting with customers one-on-one in our corporate-owned and operated stores is the best way to build relationships with customers and to ensure quality service. We are proud to drive the global EV revolution towards a sustainable future. This future officially takes its next step today in California and will soon expand across the US and globally,” Le Thi Thu Thuy added.
