Citing unimpeachable data, Isuzu Philippines Corporation (IPC) has asserted its dominance of the Philippine truck market.
IPC has secured an impressive 43% market share of trucks from January to April 2025 compared to the same period last year, continuing its streak as the leading truck brand in the country.
This is based on the combined report from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association, Inc. (TMA).
With 1,592 truck units sold in the first four months of the year, IPC further solidifies its reputation as the most trusted truck brand in the Philippines for 25 consecutive years.
“Our continued leadership in the truck market reflects the brand’s unwavering commitment to delivering vehicles that genuinely work for our customers. Owning an Isuzu truck means investing in a product that is proven to last longer, perform more efficiently, and cost less to maintain over time.
Backed by a nationwide aftersales support, Isuzu trucks give businesses a clear edge, helping them stay competitive, reduce downtime, and maximize profitability,” said IPC President Mikio Tsukui.
Best-selling lineup
The Isuzu N-Series led sales with 905 units, reflecting a 7.2% growth from the same period in 2024. Its popularity continues among logistics and deli very businesses nationwide, due to its versatility and ease of use, especially with the availability of the Automatic Manual Transmission (AMT), ideal for navigating congested urban areas.
Following closely is the Isuzu medium-duty trucks, which sold 545 units, marking a 2.4% year-over-year increase. These trucks are favored for long-haul routes and are designed to be fitted with various body applications, providing added driver safety.
Meanwhile, heavy-duty trucks showed a remarkable 59% increase compared to last year, with 142 units sold – the majority coming from the newly introduced S&E Series. Infrastructure projects and support from local government units primarily drive the surge in demand. Equipped with features like Electronic Vehicle Stability Control (EVSC) and an Advanced Instrument Cluster with Driver coaching, these trucks set a new benchmark in safety and operational efficiency.
Unparalleled dependability
Beyond outstanding product quality, Isuzu’s market leadership is reinforced by its robust aftersales support known as the ‘Isuzu Advantage’. This comprehensive support system includes a Nationwide Dealer Network, which ensures seamless access to products and services, as well as Nationwide Parts Availability to minimize customer downtime. The Isuzu Mobile Medic service offers convenient on-site truck maintenance and diagnostics, while a dedicated team of Expert Field Engineers provides technical support nationwide. Additionally, comprehensive training programs for drivers and mechanics help promote safe, efficient, and reliable vehicle operation, all of which contribute to Isuzu’s long-term customer satisfaction and business success.
Pickup trucks comparison
Isuzu D-Max is a workhorse with excellent fuel efficiency.
Toyota Hilux is known for its rugged reliability.
Mitsubishi Strada has a roomy interior.
Chevrolet Colorado has a strong engine.
