UTCI (Uy Tit & Company Inc) celebrated a significant milestone with the grand launch of DELI Tools in the Philippines on May 16, 2024.
The event, themed “Founding for Success,” was held at Sheridan Mandaluyong and showcased an extensive range of DELI Tools, marking a new chapter in UTCI’s commitment to innovation and excellence in the hardware sector.
UTCI, known for its century-long legacy in the hardware industry, has partnered with DELI to bring a wide array of high-quality tools to the Filipino market. This collaboration signifies a major step for both companies, as they aim to provide durable and reliable tools to both business and individual customers in the Philippines.
The event featured a gallery of DELI Tools, including the Semi Pro Series, Professional Series, Home Series, and Gardening Series. Attendees had the opportunity to explore these products firsthand, highlighting the versatility and quality that DELI Tools brings to the market.
The press conference included key executives from both UTCI and DELI.
Michelle L. Ong, Managing Director of Business Development and Operations at UTCI, emphasized the strategic initiatives and vision for UTCI and DELI Tools in the Philippines.
Melody Lau, Managing Director of Procurement and Accounting at UTCI, shared insights into the development and procurement strategies that have led to this successful partnership.
Marco Hu, Country Manager of DELI Philippines, highlighted the brand’s market expansion strategies and innovative marketing approaches.
Luis Liu, Global Regional Manager of DELI Southeast Asia, discussed the operational excellence and management strategies that have made DELI a leading name in the tool industry.
This partnership aims to significantly enhance the availability and accessibility of high-quality tools across the Philippines. DELI Tools, known for its German engineering, promises durability and reliability at an affordable price. With a focus on both B2B and B2C markets, the partnership targets hardware store owners, construction companies, home improvement and renovation businesses, manufacturing businesses, auto detailing and repair businesses, DIY enthusiasts, professional carpenters, and homeowners.
During the press conference, executives answered questions from the media, providing insights into the partnership’s strategic goals, the quality and innovation behind DELI, and the expected impact on the Philippine market.
With a shared vision of quality, innovation, and customer satisfaction, this partnership marks an exciting new chapter for both companies. The Filipino market can look forward to a new era of high-performance tools, supported by UTCI’s extensive experience and DELI’s cutting-edge technology.
