ASAKO Hoshino, executive vice president for Nissan Motor Co., Ltd. (NML) recently visited the Philippines to meet with Nissan Philippines Inc. (NPI) executives led by NPI President Juan Manuel Hoyos who just earlier this year took over the reins of the company from Atsushi Najima.
In her short stay, Hoshino met with the media and dealer principals and was present at the launch of Nissan Manila Bay.
Back at Nissan headquarters in Yokohama, she is also brand champion and oversees global marketing and sales and customer experience. She also chairs the management committee for the Japan-ASEAN region, in which capacity she leads all business operations in the region. Hoshino is also a member of NML’s Executive Committee and INFINITI management committee. She has served as an executive vice president since May 2019.
Hoshino, who speaks Japanese and English, previously served as senior vice president in charge of the Japanese domestic market. In that role, she led the successful launch of the Nissan Note, which went on to become Japan’s best-selling car for 2018.
She also founded the company’s market intelligence function and played a key role in helping to guide strategies to ensure that NML’s products and technologies best meet the needs of customers and markets. A leader on gender equality issues, she also helped to establish NML’s Diversity Development Office to increase the number of women in leadership positions throughout the company.
Before joining NML, Hoshino served at Intage Inc., a Japanese marketing analytics consulting company. In 2001, she played a pivotal role in helping to take the company public in Japan.
Hoshino has a bachelor’s degree in economics and econometrics from Keio University and an MBA in Marketing, Management and Finance from the Kellogg School of Management at Northwestern University.
