PRESTONE, a renowned brand of automotive care fluids with a legacy dating back to 1927, has unveiled its most advanced coolant yet — the Prestone Car-Specific Coolant, featuring the patented Cor-Guardâ„¢ Technology. This groundbreaking innovation was showcased at the Cebu Auto Show 2023 and is designed to ensure peak engine performance, durability, and compatibility with original equipment manufacturer (OEM) specifications.
In its unwavering commitment to road safety, Prestone continuously strives to meet the ever-evolving needs of the automotive industry by offering superior products. Paulo Lao, Prestone’s Commercial Director, expressed his excitement about the launch of the Prestone Car-Specific Coolant 1L during the event.
He emphasized how this product is poised to extend Prestone’s exceptional engine protection to a broader audience of car owners, stating, “Prestone has a long history of delivering automotive solutions that drivers can rely on, and this latest offering is no exception. We are confident that this innovation will redefine the standards of coolants and engine protection by making it more accessible to more motorists.”
Lao also highlighted the distinctive feature that sets the Car-Specific Coolant 1L apart — the Cor-Guard Technology. This advanced Anti-Corrosion formula effectively prevents corrosion, residue, and deposit buildup in vehicles, boasting five times greater effectiveness and reinforcing its reputation as a dependable choice for every car owner.
The Car-Specific Coolant 1L is available in three color variants: Red suitable for all Toyota, Lexus, and Scion vehicles across all years. Blue, designed for all Honda, Nissan, Subaru vehicles, pre-2009 to 2011 and newer. And green: Tailored for all Suzuki, Hyundai, KIA, Mazda, Mitsubishi vehicles, pre-2009 to 2011 and newer.
Jaycel Ortiaga, Brand Manager of Prestone Philippines, took center stage to highlight the top three reasons why the Car-Specific Coolant 1L is an excellent investment for car owners. He emphasized safety, engine longevity, and fuel efficiency as key benefits, stating, “Firstly, it prioritizes safety, safeguarding your loved ones from potential overheating and car breakdowns. Secondly, it ensures the engine’s longevity as it remains clean and protected from rust, grime, and corrosion. Lastly, it provides value for your money by helping the car operate at its optimum level, maximizing fuel efficiency.”
As the event concluded, Monique Gonzales, Marketing Head of Clorox International, reiterated Prestone’s commitment to delivering quality and excellence to car owners. Gonzales emphasized that Prestone’s legacy of trust and superiority aims to revolutionize the way people care for their vehicles.
The Car-Specific Coolant 1L will be available at a suggested retail price of PHP 300 per bottle and can be purchased at Prestone’s partner stores and auto-supply shops nationwide, including True Value, Handyman, Ace Hardware, Blade, as well as the Clorox Official Stores on Lazada and Shopee. Prestone strongly advises customers to ensure the authenticity of their purchases by buying from authorized outlets to prevent potential accidents or vehicle damage.
