MITSUBISHI Motors Philippines Corporation (MMPC) is set to host its first-ever global vehicle debut at the 9th Philippine International Motor Show (PIMS) in 2024. For the first time in the brand’s history, Mitsubishi Motors has chosen the Philippines as the stage for the world premiere of its latest concept vehicle, a 7-seater SUV. This marks a significant moment not only for MMPC but for the entire Philippine automotive industry.
Traditionally, Mitsubishi Motors has unveiled its global concept vehicles in major markets such as Thailand or Indonesia. This year, the decision to bring the global launch to the Philippines signals the increasing importance of the country in Mitsubishi’s international strategy.
According to MMPC President and CEO, Ritsu Imaeda, “The decision to have the world premiere in the Philippines is a testament to the country’s growing importance within Mitsubishi Motors’ global operations.”
The new 7-seater SUV concept is designed to capture the adventurous spirit of drivers in the ASEAN region. The vehicle will embody what Mitsubishi describes as “Mitsubishi Motors-ness,” a concept that reflects the company’s heritage of craftsmanship while addressing the evolving needs of regional markets. The concept is expected to demonstrate Mitsubishi’s ongoing commitment to developing vehicles that cater to the specific requirements of ASEAN drivers.
This world debut at PIMS 2024 not only underscores Mitsubishi’s focus on the Philippines but also elevates the country’s role in the global automotive landscape. “This new concept reflects Mitsubishi Motors’ vision of delivering top quality vehicles to the ASEAN region, and we are thrilled that this will be showcased for the first time in the Philippines,” Imaeda emphasized.
The PIMS event, to be held at the World Trade Center in Manila from October 24 to 27, is one of the most highly anticipated automotive exhibitions in the country, drawing car enthusiasts and industry professionals alike. MMPC’s participation, highlighted by this world premiere, is expected to draw attention not only from local consumers but also from regional and international markets.
The concept SUV’s launch at PIMS signifies more than just a new product. It reflects MMPC’s growing influence within Mitsubishi’s global operations and solidifies the Philippines as a key market for the brand. Through this event, Mitsubishi aims to highlight its ongoing efforts to provide innovative and fulfilling mobility solutions for its customers, positioning the new SUV as a vehicle that offers excitement and utility for all passengers.
